# JURA Elektroapparate AG

> JURA Elektroapparate AG is a Swiss maker of fully automatic coffee machines that turned a struggling household-appliance factory into a global premium brand. Founded in 1931 in the village of Niederbuchsiten, JURA dropped irons, radios and everything else to build machines that grind, brew and froth a single fresh cup at the push of a button. Today it sells through roughly 5,000 outlets in about 50 countries, counts Roger Federer as its two-decade brand face, and posts revenue near the CHF 600-plus million range.

- **Founded:** 1931
- **Headquarters:** Niederbuchsiten, Switzerland
- **Founders:** Leo Henzirohs (Founder)
- **Team size:** ~900-910 employees
- **Products:** Z10 / Z-Line, GIGA Line (incl. GIGA 10), E8, ENA 8, Professional line (WE, X, GIGA X)
- **Notable:** Grew from a small Swiss appliance maker into the premium leader in fully automatic coffee machines, Revenue grew more than tenfold under CEO Emanuel Probst, Sells through roughly 5,000 outlets in about 50 countries

## Products & services

- **Z10 / Z-Line** — Flagship home super-automatic machine offering roughly 32 hot and cold specialty drinks, with a Product Recognizing Grinder and Cold Extraction Process for true cold brew.
- **GIGA Line (incl. GIGA 10)** — High-capacity machines with dual grinders and dual heating systems, aimed at heavy home use and professional settings.
- **E8** — Popular mid-premium home machine with 3D Brewing and Pulse Extraction Process, offering the coffee-shop classics like flat white and cortado.
- **ENA 8** — Compact single-serve-focused home machine with a color touchscreen and P.E.P. extraction.
- **Professional line (WE, X, GIGA X)** — Machines for offices, hospitality and food service, designed for higher daily output and easy maintenance.
- **CLEARYL water filters & care products** — Consumables and cleaning systems (milk-system cleaning, self-cleaning cycles) that keep machines hygienic - a recurring-revenue accessory business.

## Achievements

- Grew from a small Swiss appliance maker into the premium leader in fully automatic coffee machines
- Revenue grew more than tenfold under CEO Emanuel Probst
- Sells through roughly 5,000 outlets in about 50 countries
- Sustained a ~20-year brand partnership with Roger Federer
- Opened JURAworld of Coffee visitor center at HQ in 2006
- Pioneered features like Pulse Extraction Process (P.E.P.) and Cold Extraction Process for cold brew

## Latest updates

- **2023-05** — JURA Z10 reviewed widely as a leading home super-automatic, notably for adding true cold brew via a Cold Extraction Process.
- **2023-01** — GIGA 10 introduced with dual grinders and cold-brew capability for high-demand home and professional use.
- **2026-01** — Updated ENA 8 and E8 continue to headline 'best JURA machine' roundups in coffee press.

## Links

- Website: https://jura.com
- LinkedIn: https://www.linkedin.com/company/jura-elektroapparate-ag/
- YouTube: https://www.youtube.com/user/JURAglobal
- Instagram: https://www.instagram.com/jura_coffee/
- Facebook: https://facebook.com/jurafans

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Profile page: https://yespress.io/jura-elektroapparate-ag
Published by YesPress — https://yespress.io
Last updated: 2026-08-21