# Junction 37

> Junction 37 is a privately held, B Corp-certified performance media agency founded in New York in 2016 by Chris Pyne. It combines strategy, media planning and buying, e-commerce, creative, social, search, email, attribution and marketing technology for purpose-led consumer brands, with public case studies spanning Organic Valley, Blueair, Genexa, Hello, Crunchmaster, Only Organic and Splenda.

- **Founded:** 2016
- **Headquarters:** New York, United States
- **Founders:** Chris Pyne (Founder and CEO)
- **Products:** Strategy, Paid media planning and activation, E-commerce performance, Content and social, Search, answer-engine and email marketing
- **Notable:** Certified as a B Corporation in August 2020; current overall B Impact score is 88.2 versus an 80-point certification threshold., Reported doubling Blueair's brand awareness within one year and helping the brand pass the $100 million mark., Reported a 215% lift in Genexa awareness, 325% lift in consideration, 711% lift in purchase intent among parents and 48% lift in Walmart Supercenter sales.

## Products & services

- **Strategy** — Market and audience research, consumer-journey design, brand planning and market positioning.
- **Paid media planning and activation** — Planning, buying, reporting and continuous optimization across digital, video, CTV, audio, out-of-home, print, e-commerce, influencer and PR channels.
- **E-commerce performance** — Product-positioning research, category and keyword exploration, PPC and placement optimization across retailer and marketplace channels.
- **Content and social** — Content ideation, creation, copywriting, creative asset management, paid social, influencer amplification and community management.
- **Search, answer-engine and email marketing** — SEO, SEM, AEO, PPC, organic content, LLM visibility, email automation, CRM and affiliate programs.
- **Measurement and marketing technology** — Market-mix modeling, attribution, brand health, A/B testing, dashboards and DMP, DCO and CDP stack design.
- **Creative intelligence** — A performance framework connecting creative taxonomy, hypothesis-driven testing, signal capture and iteration to business outcomes.

## Achievements

- Certified as a B Corporation in August 2020; current overall B Impact score is 88.2 versus an 80-point certification threshold.
- Reported doubling Blueair's brand awareness within one year and helping the brand pass the $100 million mark.
- Reported a 215% lift in Genexa awareness, 325% lift in consideration, 711% lift in purchase intent among parents and 48% lift in Walmart Supercenter sales.
- Reported helping Hello reach its highest category share, double awareness from 9% to 18%, and grow before its 2020 acquisition by Colgate.
- Reported moving Crunchmaster from -7% to +10% in 12 weeks and driving an estimated 220,000-plus e-commerce units at 4:1 ROI.
- Reported Only Organic's long-form YouTube work averaging more than 6.2 minutes watched per impression at $0.03 per view.
- Reported Splenda exceeding a 30% category-share goal after a campaign that delivered more than 55 million impressions.

## Latest updates

- **2026-09** — Published new analysis on bot and AI traffic, back-to-school timing, programmatic transparency and retail-media allocation for CPG and DTC marketers.
- **2026-06** — Founder Chris Pyne joined Keen Decision Systems leaders at the Retail Media Summit in Chicago to discuss where incremental retail-media budget should come from.
- **2026-06** — Outlined a 'creative intelligence system' combining taxonomy, testing, signal capture and cross-channel iteration rather than relying on generative AI volume alone.
- **2026** — Added or productized answer-engine optimization and generative-AI creative services, according to Chris Pyne's public LinkedIn activity and the agency's updated service menu.

## Links

- Website: https://junction37.com/
- LinkedIn: https://www.linkedin.com/company/junction-37
- Twitter/X: https://twitter.com/junction37llc
- Instagram: https://www.instagram.com/junction37/
- Facebook: https://www.facebook.com/junction37/

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Profile page: https://yespress.io/junction-37
Published by YesPress — https://yespress.io
Last updated: 2026-09-20