# JumpStart Indonesia

> JumpStart Indonesia is a Jakarta-based automated retail company that operates the country's largest network of smart, AI-enabled vending machines. Founded in 2018 by CEO Brian Imawan as a single self-serve coffee machine, it has grown into a broad smart-retail platform - coffee bars, snack and merchandise vending, beverage-capsule dispensers, ice cream and gamified machines - with more than 6,500 units across Indonesia. The machines run on cashless, contactless payments and use software to track sales and manage stock, positioning JumpStart as a distribution channel connecting global brands, especially from Japan, with Indonesian consumers.

- **Founded:** 2018
- **Headquarters:** Jakarta, Indonesia
- **Founders:** Brian Imawan (Co-founder & CEO)
- **Team size:** ~130 employees
- **Products:** Smart Coffee Machine, Smart Vending Machine, Beverage Capsule Machine, JumpStart Outlet, JumpStart Mini
- **Notable:** Grew from a single coffee machine in 2018 to Indonesia's largest vending operator with 6,500+ machines by end of 2025, Introduced what it describes as the first smart coffee machine in Indonesia, Reported a roughly 200% increase in financial performance year-over-year

## Products & services

- **Smart Coffee Machine** — Self-serve, AI-enabled coffee machines serving around 20 hot and iced beverages in under a minute, from about Rp 15,000, with cashless and contactless payment. Positioned as the first smart coffee machine in Indonesia.
- **Smart Vending Machine** — Multi-category vending for snacks, beverages, beauty products and merchandise, using software to monitor sales and manage inventory.
- **Beverage Capsule Machine** — Capsule-based dispensers offering a range of drinks beyond traditional coffee.
- **JumpStart Outlet** — Compact to-go retail selections combining multiple machine formats in one location.
- **JumpStart Mini** — Smaller-footprint coffee machine designed to fit tighter spaces such as small offices and shops.
- **Rent Machine for Events** — Short-term rental of coffee and vending machines for events, activations and pop-ups.

## Achievements

- Grew from a single coffee machine in 2018 to Indonesia's largest vending operator with 6,500+ machines by end of 2025
- Introduced what it describes as the first smart coffee machine in Indonesia
- Reported a roughly 200% increase in financial performance year-over-year
- Secured repeat backing from Cool Japan Fund across Series B and Series C
- Expanded product line from coffee into smart marts, juice, ice cream and gamified vending

## Latest updates

- **2026-06** — Raised Series C funding from existing investor Cool Japan Fund to expand its AI-enabled, cashless vending network and broaden Japanese-brand offerings.
- **2025-12** — Operated more than 6,500 machines nationwide and reported around 200% growth in financial performance versus the prior year.
- **2025** — Marked seven years, repositioning from a coffee machine startup into a broader smart-retail platform.
- **2023-05** — Closed Series B funding co-led by Cool Japan Fund and Living Lab Ventures to scale its vending network and prepare for international expansion.

## Links

- Website: https://jumpstartindonesia.com
- LinkedIn: https://www.linkedin.com/company/jumpstart-indonesia
- YouTube: https://www.youtube.com/channel/UCCVYzpLQV7V9qQsTBvHYlxw
- Instagram: https://www.instagram.com/jumpstart_indonesia
- Facebook: https://www.facebook.com/coffeejumpstart/
- TikTok: https://www.tiktok.com/@jumpstart_indonesia

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Profile page: https://yespress.io/jumpstart-indonesia
Published by YesPress — https://yespress.io
Last updated: 2026-07-27