# Juliet Randall

> Juliet Randall is the Chief Marketing Officer for SAP Americas, leading marketing teams across North America, Latin America, and the Caribbean. A technology and professional-services marketer with more than 20 years of experience, she has held leadership roles at Salesforce, Deloitte, Hitachi, Accenture, Western Union, and AT&T, and has built her work around account-based marketing, customer engagement, cloud growth, and the alignment of brand with demand. She is also an enrolled member of the Turtle Mountain Band of Chippewa Indians, an adviser to the Wisconsin School of Business's Erdman Center, and a mentor and advocate focused on Native rights and social justice.

- **Role:** Chief Marketing Officer, SAP Americas
- **Organizations:** SAP, Salesforce, Deloitte, Hitachi, Accenture, Western Union, AT&T, Wisconsin School of Business Erdman Center, Momentum ITSMA, Reaction, Circle of Nations Entertainment
- **Education:** MBA in International Management, Thunderbird School of Global Management, Executive Program in Strategy and Organization, Stanford University Graduate School of Business, Richmond, The American International University in London, Bachelor of Business Administration, University of North Dakota, Marketing Leadership Program, The Marketing Academy
- **Known for:** Named to the 2026 B2B CMO 100 list., Expanded her SAP remit from North America marketing leadership to Chief Marketing Officer for the Americas., At Salesforce, an account-based marketing program she discussed in a 2023 interview had increased program impact by 125%.

## Career timeline

- **2001-2003** — Worked in digital business at AT&T.
- **2003-2007** — Held product management and marketing leadership responsibilities at CenturyLink.
- **2008-2009** — Led digital-business marketing at Western Union.
- **2008-2016** — Held global marketing and communications leadership roles at Accenture.
- **2016-2019** — Served in global marketing and communications leadership at Hitachi.
- **2019-2021** — Led growth marketing for ecosystems and alliances at Deloitte, including collaboration with more than 60 major companies.
- **2021-2024** — Joined Salesforce as a vice president in global account-based marketing, later leading global field marketing and ABM.
- **2022-present** — Serves on the Wisconsin School of Business Erdman Center Executive Advisory Board.
- **2023-present** — Serves on the Momentum ITSMA Global Advisory Board.
- **2024** — Joined SAP as head of marketing for North America.
- **2025-present** — Leads marketing across North America, Latin America, and the Caribbean as Chief Marketing Officer for SAP Americas.

## Achievements

- Named to the 2026 B2B CMO 100 list.
- Expanded her SAP remit from North America marketing leadership to Chief Marketing Officer for the Americas.
- At Salesforce, an account-based marketing program she discussed in a 2023 interview had increased program impact by 125%.
- At Deloitte, led marketing transformation and strategic collaboration involving more than 60 major companies.
- Built a career spanning more than 20 years in SaaS, technology, consulting, and professional-services marketing.
- Serves as a founding partner of Reaction, a community of entrepreneurs, investors, executives, and Stanford alumni supporting scalable innovation.

## Latest updates

- **2026-06** — Participated in the ANA Masters of B2B Marketing conversation, arguing that organizational alignment and trust matter more as AI systems influence buyer shortlists.
- **2026-06** — Reflected on Cannes Lions, emphasizing the combination of AI with imagination, creativity, craft, and human learning.
- **2026-06** — Recognized on the 2026 B2B CMO 100 list.
- **2026-06** — Shared lessons from SAP Sapphire 2026, including the importance of disciplined execution and customer trust.
- **2026-06** — Attended Kellogg Executive Education's CMO Program and Marketing Leadership Summit, focusing on clarity, trust, culture, and lifelong learning.
- **2026-04** — Promoted a connected brand-to-demand approach for the third annual ANA Brand-to-Demand Conference.

## Links

- Website: https://www.sap.com
- LinkedIn: https://www.linkedin.com/in/julietrandall
- Twitter/X: https://x.com/julietrandall

---

Profile page: https://yespress.io/juliet-randall
Published by YesPress — https://yespress.io
Last updated: 2026-08-11