# Julie Kim

> Julie Kim is a San Francisco executive, founder and operator whose career connects beauty, ecommerce, on-demand delivery and experiential AI. After early work in beauty public relations, technology marketing and international ecommerce at Gap, she spent three years building Saison Beauty on nights and weekends, later led membership marketing at Postmates and Uber, and became chief executive of Soul Machines in September 2023.

- **Role:** Chief Executive Officer at Soul Machines
- **Organizations:** Soul Machines, Saison Beauty, Uber, Postmates, Gap Inc., Weber Shandwick, NEC Electronics, The Bohle Company, Heying & Associates, Millicent Kendall Ltd.
- **From:** South Korea
- **Education:** MBA, University of San Francisco, College studies in communications with an interest in international studies
- **Known for:** Built and launched Saison Beauty after three years of part-time formulation and product development., Helped build international ecommerce operations for Gap Inc. brands including Gap and Banana Republic., Led membership marketing work at Postmates and Uber during the expansion of on-demand retail delivery.

## Career timeline

- **1994** — Worked in account executive roles at Millicent Kendall Ltd. and Heying & Associates.
- **1995-1997** — Account executive at The Bohle Company.
- **1997-1999** — Brand marketing specialist at NEC Electronics while pursuing an MBA at the University of San Francisco.
- **1999-2004** — Group director at Weber Shandwick.
- **2004-2014** — Held online marketing roles at Gap Inc., including work on international ecommerce for Gap and Banana Republic.
- **2010** — Began building Saison Beauty, a seasonal cosmetics business, initially alongside other work.
- **2015** — Launched Saison Beauty after three years of nights-and-weekends product development.
- **2019-2021** — Senior director for membership marketing, product marketing, brand partnerships and retail marketing at Postmates.
- **2021-2022** — Global head of membership marketing at Uber.
- **2023-09** — Became chief executive officer of Soul Machines.
- **2025-05** — Announced Soul Machines’ Experiential AI Agents Connector collaboration with ServiceNow.
- **2026-02** — Soul Machines Limited entered receivership in New Zealand, with KPMG receivers appointed on February 5.

## Achievements

- Built and launched Saison Beauty after three years of part-time formulation and product development.
- Helped build international ecommerce operations for Gap Inc. brands including Gap and Banana Republic.
- Led membership marketing work at Postmates and Uber during the expansion of on-demand retail delivery.
- Succeeded Soul Machines co-founder Greg Cross as chief executive in September 2023.
- Led Soul Machines when it launched an Experiential AI Agents Connector app for ServiceNow in May 2025.

## Latest updates

- **2026-02** — Soul Machines Limited entered receivership in New Zealand; KPMG receivers were appointed on February 5, 2026.
- **2025-05** — Soul Machines launched its Experiential AI Agents Connector app on the ServiceNow Store, with Kim framing the collaboration around connecting conversational interfaces to enterprise workflows.
- **2023-09** — Kim became chief executive of Soul Machines, succeeding co-founder Greg Cross.

## Links

- Website: https://www.soulmachines.com/
- LinkedIn: http://www.linkedin.com/in/julie-k-554b834
- Twitter/X: https://x.com/soulmachines
- YouTube: https://www.youtube.com/SoulMachinesTV
- Instagram: https://www.instagram.com/soul_machines/
- Facebook: https://www.facebook.com/SoulMachines.EI/

---

Profile page: https://yespress.io/julie-kim
Published by YesPress — https://yespress.io
Last updated: 2026-08-21