# Julie Hansen

> Julie Hansen is Chief Revenue Officer and US CEO of Babbel, the language-learning company. She joined in 2017 and turned the US into Babbel's largest market, crossing one million US subscriptions in the first half of 2022. Before Babbel she was the fifth employee at Business Insider, where as President and COO she helped grow it into the most-visited business news site online. Her earlier career spans CBS Interactive, Conde Nast, Time Inc., and Penguin Books. She keeps German vocabulary notebooks, rows on the water at dawn, and was named to the 2025 ASU+GSV Power of Women honor list.

- **Role:** Chief Revenue Officer & US CEO at Babbel
- **Organizations:** Babbel, Business Insider, CBS Interactive, Conde Nast, Time Inc., Penguin Books
- **Nationality:** American
- **Education:** BA in English, Yale University, MBA, Columbia University
- **Known for:** Grew Babbel's US business into the company's largest market, Led Babbel past one million US subscriptions in the first half of 2022, Helped grow Business Insider into the most-visited business news site as its fifth employee

## Career timeline

- **early career** — Began at Penguin Books, creating software for learning about literature
- **—** — Held leadership roles at Time Inc. and Conde Nast, leading digital transformations at NewYorker.com and TeenVogue.com
- **—** — Worked at CBS Interactive / CBS Sports
- **—** — Joined Business Insider as its fifth employee, became President and COO
- **2017** — Named CEO US of Babbel
- **2021** — Named Chief Revenue Officer of Babbel alongside leadership changes
- **2022** — Babbel surpasses one million US subscriptions in first half of the year; US becomes largest market
- **2025** — Received the ASU+GSV Power of Women Award in San Diego

## Achievements

- Grew Babbel's US business into the company's largest market
- Led Babbel past one million US subscriptions in the first half of 2022
- Helped grow Business Insider into the most-visited business news site as its fifth employee
- Led digital transformations at NewYorker.com and TeenVogue.com
- 2025 ASU+GSV Power of Women Award honoree

## Latest updates

- **2025-04** — Received the 2025 ASU+GSV Power of Women Award in San Diego.
- **2025-05** — Spoke at SubSummit Nashville on overcoming subscription friction.

## Links

- Website: https://babbel.com
- LinkedIn: https://www.linkedin.com/in/juliehansenalexander/
- Twitter/X: https://twitter.com/playsay
- Facebook: https://www.facebook.com/babbel.languages

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Profile page: https://yespress.io/julie-hansen
Published by YesPress — https://yespress.io
Last updated: 2026-06-03