# Julie Brinkman

> Julie Brinkman is CEO of Beyond, the leading revenue management platform for short-term rental operators. She joined as COO on March 2, 2020 - just 10 days before global COVID travel bans - and navigated the company through the pandemic to emerge stronger, earning her promotion to CEO in February 2021. A University of Michigan Ross School of Business alumna, Brinkman spent a decade at Deloitte before sharpening her growth instincts at Groupon and Hireology. She now leads a global team of ~310 across 30 countries, focused on replacing gut-feel pricing with data-driven revenue optimization for property managers worldwide.

- **Role:** CEO at Beyond (formerly Beyond Pricing)
- **Organizations:** Beyond, Hireology, Groupon, Deloitte
- **Nationality:** American
- **Education:** Business, University of Michigan, Stephen M. Ross School of Business
- **Known for:** Led Beyond through COVID-19 pandemic, navigating industry shutdown and emerging stronger, Developed the Beyond Insights product, providing customers with global travel market trend visibility during the pandemic, Scaled Beyond from ~40-50 employees to nearly 200+ across 30 countries

## Career timeline

- **c.2001-2011** — Consultant at Deloitte for approximately 9-10 years, building financial and operational expertise
- **c.2011-2015** — Sales leadership roles at Groupon during the company's high-growth era
- **c.2015-2019** — COO at Hireology, growing customer base from hundreds to thousands
- **2020-03-02** — Joined Beyond (then Beyond Pricing) as Chief Operating Officer
- **2020-03-11** — COVID-19 declared a pandemic by WHO - just 10 days after starting at Beyond
- **2021-02** — Promoted to CEO of Beyond, replacing founder David Kelso (who moved to CTO/Chairman)

## Achievements

- Led Beyond through COVID-19 pandemic, navigating industry shutdown and emerging stronger
- Developed the Beyond Insights product, providing customers with global travel market trend visibility during the pandemic
- Scaled Beyond from ~40-50 employees to nearly 200+ across 30 countries
- Achieved 100% year-over-year revenue growth while leading Beyond
- Previously grew Hireology's customer base from hundreds to thousands as COO
- Named judge for the 2021 Shortyz Awards
- Recognized in Women of the C-Suite feature by Authority Magazine

## Latest updates

- **2024-10** — Featured in Authority Magazine's Women of the C-Suite series
- **2024** — Beyond operating across all 50 US states and expanding in Europe, Latin America, and Asia
- **2023** — Spoke at IMN Short-Term Rental Summer conference as CEO of Beyond
- **2021-02** — Promoted from COO to CEO of Beyond, with founder David Kelso moving to CTO/Chairman role

## Links

- Website: https://beyondpricing.com
- LinkedIn: https://www.linkedin.com/in/jrbrinkman/
- Twitter/X: https://www.twitter.com/beyondpricing/
- Facebook: https://www.facebook.com/beyondpricing/

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Profile page: https://yespress.io/julie-brinkman
Published by YesPress — https://yespress.io
Last updated: 2026-05-26