# Julianna He

> Julianna He is the founder and CEO of MOFT, whose folding laptop stands and phone accessories grew from her experience working while travelling between China and the United States. MOFT launched its first laptop stand on Kickstarter in 2019, later expanding into phone stands, wallets, analog note-taking tools, and a laptop sleeve sold through Apple Stores.

- **Role:** Founder & CEO at MOFT
- **Organizations:** MOFT
- **Education:** Hunan University of Technology and Business
- **Known for:** Led MOFT’s 2019 laptop stand Kickstarter campaign, which raised $926,567 from more than 32,000 backers., MOFT’s Snap Phone Tripod Stand won a 2024 iF Design Award., MOFT’s Carry Sleeve entered Apple Stores and apple.com in September 2025.

## Career timeline

- **2006–2010** — Attended Hunan University of Technology and Business, as listed on her LinkedIn profile.
- **2019** — Launched MOFT’s first laptop stand on Kickstarter; the campaign raised $926,567 from more than 32,000 backers.
- **2020** — Signed MOFT’s brand protection statement; Made by Chapter introduced the stand to the UK as an official distributor.
- **2021** — MOFT collaborated with Popl on a phone stand and grip with contact-sharing technology.
- **2023** — MOFT collaborated with TOMBOGO around its Spring/Summer 2024 Paris presentation.
- **2024** — MOFT launched Snap Flow and hosted a creative community event during LA Tech Week.
- **2025** — MOFT announced Carry Sleeve availability at Apple Stores and apple.com on September 17.
- **2026** — Discussed proposed product expansion and Japanese operations in a September interview.

## Achievements

- Led MOFT’s 2019 laptop stand Kickstarter campaign, which raised $926,567 from more than 32,000 backers.
- MOFT’s Snap Phone Tripod Stand won a 2024 iF Design Award.
- MOFT’s Carry Sleeve entered Apple Stores and apple.com in September 2025.

## Latest updates

- **2026-09** — In a Mynavi interview, discussed AirTag cases, mobile batteries, iPad keyboards and styluses under development, and MOFT’s Japanese entity.
- **2025-09** — Announced that MOFT’s Carry Sleeve was available in Apple Stores and on apple.com.

## Links

- LinkedIn: https://www.linkedin.com/in/julianna-he-0917827b

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Profile page: https://yespress.io/julianna-he
Published by YesPress — https://yespress.io
Last updated: 2026-10-20