# Julián Colombo

> Julián Colombo is the founder and CEO of N5 Now, a multinational technology company that builds AI-driven software for banks, insurers and financial firms. After 20 years inside Banco Santander - ending as Global Managing Director of CRM and Business Intelligence in Madrid - he left in 2017 to start N5 with a USD 100 idea. Today N5 works across 18 countries with clients including Santander, Mastercard and Itaú, and in February 2025 raised a USD 20 million Series A to accelerate its banking AI products. An economist and journalist by training, and a former member of Argentina's parliament, Colombo is a frequent voice on how AI will reshape finance over the next decade.

- **Role:** Founder & CEO at N5 Now
- **Organizations:** N5 Now, Banco Santander (former), Argentine Chamber of Deputies (former)
- **From:** Argentina
- **Nationality:** Argentine
- **Education:** B.S. in Economics (founded Ucanomics magazine), Pontificia Universidad Católica Argentina, B.A. in Journalism, Pontificia Universidad Católica Argentina, Coursework in Sales, Distribution and Marketing Operations, Harvard Business School
- **Known for:** Founded N5 Now (2017), now operating in 18 countries with clients including Santander, Mastercard and Itaú, Secured over USD 5M in contracts within N5's first 24 hours, based on the concept alone, N5 recognized as Startup of the Year in Latin America by Microsoft (2021)

## Career timeline

- **1998** — Sales Representative at Internet Securities, Argentina
- **1998-2002** — Savings and Deposits Product Manager at Banco Santander Rio, Argentina
- **2002-2004** — Mass Affluent Customers Segment Manager at Banco Santander Mexico
- **2004-2006** — Commercial Strategy Director at Santander Brasil
- **2006-2011** — Latam Personal Banking Director at Grupo Santander, Madrid
- **2011-2014** — Director of Personal & SMB Banking, BI and CRM at Banco Santander Chile
- **2014-2017** — Global Managing Director of CRM & Business Intelligence at Banco Santander, Madrid
- **2015-2019** — Member of parliament in Argentina
- **2017** — Founded N5 Now and became CEO
- **2021** — N5 named Startup of the Year in Latin America by Microsoft
- **2024** — N5 elected one of 10 Forbes promises for 2024
- **2025** — Closed USD 20M Series A led by Alexia Ventures and Scale-Up Ventures (Endeavor)

## Achievements

- Founded N5 Now (2017), now operating in 18 countries with clients including Santander, Mastercard and Itaú
- Secured over USD 5M in contracts within N5's first 24 hours, based on the concept alone
- N5 recognized as Startup of the Year in Latin America by Microsoft (2021)
- N5 named one of 10 Forbes promises for 2024
- Closed a USD 20M Series A in February 2025 with Alexia Ventures and Scale-Up Ventures (Endeavor)
- Rose over 20 years at Banco Santander to Global Managing Director of CRM & Business Intelligence
- Served as a member of Argentina's parliament (2015-2019)

## Latest updates

- **2025-02** — N5 completed a USD 20M Series A led by Alexia Ventures and Scale-Up Ventures (Endeavor) to accelerate its AI products AIfred, Pep and Singular and expand into new markets.
- **2025-09** — Colombo appeared in podcast and media interviews discussing the disappointments and realities of enterprise AI in banking.

## Links

- Website: https://n5now.com
- LinkedIn: https://www.linkedin.com/in/juliancolombo/
- Twitter/X: https://twitter.com/n5now
- YouTube: https://www.youtube.com/watch?v=aacIkmuWgm8
- Facebook: https://facebook.com/n5now/

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Profile page: https://yespress.io/julian-colombo
Published by YesPress — https://yespress.io
Last updated: 2026-07-16