# Julia Collier

> Julia Collier is the Chief Marketing Officer of J.Crew, a role she took up on January 6, 2025 after five years helping build SKIMS from pre-launch into a cultural fixture. British by upbringing and New York-based by trade, she holds a master's in History of Art and English Literature from the University of Edinburgh and has spent close to two decades across fashion brands and agencies, including Rugby Ralph Lauren, Nicola Formichetti Studio, Wednesday Agency and A.L.C. At SKIMS she built a 40-person marketing organization and drove partnerships with the NBA, WNBA and USA Basketball plus collaborations with Fendi, Swarovski and Dolce & Gabbana. At J.Crew she reports to CEO Libby Wadle and oversees brand marketing and brand creative, arguing that brands should behave like entertainers and media companies rather than catalogs. Her first major campaign, 'The Next Rollneck Generation' (September 2025), reportedly lifted Google searches for the J.Crew rollneck by 900% in a week and was named to the Glossy 50 in 2025.

- **Role:** Chief Marketing Officer at J.Crew
- **Organizations:** J.Crew Group, SKIMS, A.L.C., Wednesday Agency, Nicola Formichetti Studio, Rugby Ralph Lauren
- **Nationality:** British (raised in England); based in the United States
- **Education:** Master's degree, History of Art and English Literature, University of Edinburgh
- **Known for:** Built and scaled SKIMS' marketing organization from pre-launch to roughly 40 people over five years, Led SKIMS' multiyear partnership making it the official underwear partner of the NBA, WNBA and USA Basketball, Oversaw SKIMS collaborations with Fendi, Swarovski and Dolce & Gabbana

## Career timeline

- **2000s** — Brand Manager, Rugby Ralph Lauren
- **2010s** — Brand Director at Nicola Formichetti Studio, where she worked on Diesel's rebranding
- **2010s** — Director of Creative Production, Wednesday Agency
- **2010s** — Senior Director of Brand Marketing and Creative, A.L.C.
- **2019** — Joins SKIMS ahead of its launch
- **2019-2024** — Rises to SVP of Marketing at SKIMS; builds a 40-person marketing and creative organization
- **2023-2024** — Leads SKIMS partnerships with the NBA, WNBA and USA Basketball, plus collaborations with Fendi, Swarovski and Dolce & Gabbana
- **2024-12** — J.Crew Group announces her appointment as Chief Marketing Officer of the J.Crew brand
- **2025-01** — Starts as CMO of J.Crew on January 6, reporting to CEO Libby Wadle
- **2025-04** — Speaks on the 'Gen Z Levels Up' panel at Variety's Entertainment Marketing Summit
- **2025-09** — Launches 'The Next Rollneck Generation', her first major J.Crew campaign
- **2025-12** — Named to the Glossy 50
- **2026-01** — J.Crew launches the 'Alpine People' ski and snowboard collection ahead of the 2026 Winter Olympics
- **2026-06** — Launches the 'Camp Crew' summer campaign reuniting Jasmine Tookes, Martha Hunt, Taylor Hill, Sara Sampaio and Josephine Skriver

## Achievements

- Built and scaled SKIMS' marketing organization from pre-launch to roughly 40 people over five years
- Led SKIMS' multiyear partnership making it the official underwear partner of the NBA, WNBA and USA Basketball
- Oversaw SKIMS collaborations with Fendi, Swarovski and Dolce & Gabbana
- Appointed CMO of J.Crew effective January 6, 2025, after the brand spent nearly a year without one
- Created 'The Next Rollneck Generation' (September 2025), credited with a 900% weekly increase in Google searches for the J.Crew rollneck and sell-outs of new versions
- Named to the Glossy 50 in 2025
- Directed J.Crew's 'Camp Crew' (2026) and 'Alpine People' Olympic-season campaigns

## Latest updates

- **2026-06** — Launched J.Crew's 'Camp Crew' summer campaign, reuniting Jasmine Tookes, Martha Hunt, Taylor Hill, Sara Sampaio and Josephine Skriver.
- **2026-01** — J.Crew released its 'Alpine People' ski and snowboard collection ahead of the 2026 Winter Olympics.
- **2025-12** — Named to the Glossy 50 for her work reviving the J.Crew rollneck.
- **2025-09** — Debuted 'The Next Rollneck Generation' with Benito Skinner, Molly Gordon, Maggie Rogers, Dominic Sessa, Lukita Maxwell, Rome Flynn and Taylour Paige-Angulo.
- **2025-01** — Began as Chief Marketing Officer of J.Crew, reporting to CEO Libby Wadle.

## Links

- Website: https://www.jcrew.com
- LinkedIn: http://www.linkedin.com/in/juliacollier
- Instagram: https://www.instagram.com/julia__collier/

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Profile page: https://yespress.io/julia-collier
Published by YesPress — https://yespress.io
Last updated: 2026-07-27