# Jules Cowan-Dewar

> Jules Cowan-Dewar is the Chief Marketing Officer of Cabot, where she oversees marketing for a growing collection of golf resort communities and argues that welcome is part of the product. A former Indigo marketing executive and a director of the Golf Canada Foundation, she has helped sell destinations before guests could visit them, pushed for women to appear across Cabot's teams and storytelling, and defined luxury in unusually simple terms: active time outside with people she loves.

- **Role:** Chief Marketing Officer at Cabot
- **Organizations:** Cabot, Golf Canada Foundation, Indigo Books & Music, Outrider Canada
- **Nationality:** Canadian
- **Education:** Honours Bachelor of Arts in Health Studies and Sociology, University of Toronto
- **Known for:** Advanced from Cabot's Vice President, Sales & Marketing role to Chief Marketing Officer., Helped market Cabot Saint Lucia during the 2020 travel shutdown using armchair-travel storytelling, visuals and interviews; she said the campaign generated interest and sight-unseen sales., Oversees marketing for Cabot as its portfolio expanded across Canada, the United States, the Caribbean and Europe.

## Career timeline

- **2004-2007** — Studied at the University of Toronto, earning an Honours BA in Health Studies and Sociology.
- **2012** — Worked as an Account Supervisor with Outrider Canada and wrote publicly about content marketing.
- **2017** — Served as Director, Marketing at Indigo and contributed a staff recommendation to the retailer's Best Books of 2017 list.
- **2019** — Joined Cabot after serving as Vice President of Marketing at Indigo.
- **2020** — Cabot announced her appointment as Vice President, Sales & Marketing, responsible for brand marketing and a revenue-driven sales team.
- **2023** — Appeared publicly as Cabot's Chief Marketing Officer and described overseeing sales, advertising, branding, public relations and communications.
- **2024** — Listed as a director of the Golf Canada Foundation and delivered welcome remarks at GOLF's Top 100 Teachers Summit at Cabot Citrus Farms.
- **2026** — Discussed women in golf, family travel and Cabot's seven-community portfolio in a Mansion Global interview.

## Achievements

- Advanced from Cabot's Vice President, Sales & Marketing role to Chief Marketing Officer.
- Helped market Cabot Saint Lucia during the 2020 travel shutdown using armchair-travel storytelling, visuals and interviews; she said the campaign generated interest and sight-unseen sales.
- Oversees marketing for Cabot as its portfolio expanded across Canada, the United States, the Caribbean and Europe.
- Serves as a director of the Golf Canada Foundation.
- Has advocated for practical inclusion in golf through gender-neutral tees, women's rental clubs, visible representation and family-friendly short courses.
- Held senior marketing roles at Indigo during the retailer's expansion in Canada and the United States.

## Latest updates

- **2026-04** — Told Mansion Global that Cabot operates seven golf resort communities, plans to launch Revelstoke in 2027 and is looking at the Asia-Pacific region.
- **2026-04** — Returned to Frontenac Secondary School as an alumna to speak to Grade 12 students about marketing, networking and informational interviews.
- **2026-04** — Shared Cabot's Masters-week gathering in Augusta on LinkedIn, calling it a cherished company tradition.
- **2024-12** — Delivered welcome remarks at GOLF's Top 100 Teachers Summit at Cabot Citrus Farms.

## Links

- Website: https://cabot.com
- LinkedIn: https://www.linkedin.com/in/julescowandewar
- Twitter/X: https://twitter.com/cabotcapebreton
- Instagram: https://www.instagram.com/cabot/
- Facebook: https://facebook.com/cabotcapebreton/

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Profile page: https://yespress.io/jules-cowan-dewar
Published by YesPress — https://yespress.io
Last updated: 2026-08-25