# Jue Wong

> Jue Wong is the Singaporean, New York-based CEO of Performance Beauty Group. A former commodities trader, she has led Astral Brands, StriVectin, Elizabeth Arden, Moroccanoil and Olaplex, including Olaplex’s 2021 public listing. Her work centres on brand relevance, international growth, retail partnerships and operating discipline.

- **Role:** Chief Executive Officer at Performance Beauty Group
- **Organizations:** Performance Beauty Group, Olaplex, Moroccanoil, Elizabeth Arden, StriVectin, Astral Brands, Cargill, PepsiCo, The Dial Corporation, Murad, NV Perricone MD, FireFly Automatix, Cosmetics Executive Women, Committee of 200
- **From:** Singapore, Singapore
- **Nationality:** Singaporean
- **Education:** Bachelor of Arts (Honours) in Political Science, Australian National University, Exchange scholarship; Dean’s Honors List, University of California, Los Angeles
- **Known for:** ANU International Alumnus of the Year, 2014., Featured in the 2021 Top Women in Retail report., Led Olaplex during its 2021 IPO and growth from $282.3 million in annual net sales in 2020 to $704.3 million in 2022.

## Career timeline

- **1987** — Graduated from the Australian National University with a BA (Honours).
- **Early career** — Worked in commodities trading at Cargill and in countertrade leadership at PepsiCo International.
- **1996** — Moved to the United States after working in Hong Kong, London, Geneva and Bangkok.
- **1999** — Joined the Dial Corporation; described a 70 percent pay cut when changing into a brand manager role.
- **2009–2012** — CEO of Astral Brands.
- **2012–2015** — CEO of StriVectin.
- **2014** — Received ANU’s International Alumnus of the Year award.
- **2015–2017** — President of Elizabeth Arden.
- **2017–2019** — Global CEO of Moroccanoil.
- **2020–2023** — CEO of Olaplex, joining in January 2020 and leaving in October 2023.
- **2021** — Led Olaplex during its initial public offering.
- **2024** — Appointed CEO of Performance Beauty Group on October 22.

## Achievements

- ANU International Alumnus of the Year, 2014.
- Featured in the 2021 Top Women in Retail report.
- Led Olaplex during its 2021 IPO and growth from $282.3 million in annual net sales in 2020 to $704.3 million in 2022.
- Held executive leadership roles across several international beauty businesses.

## Latest updates

- **2026-07** — ANU published an alumni profile identifying Wong as the current CEO of Performance Beauty Group.
- **2025-12** — Appeared in the leadership video podcast Stop Telling, Start Inspiring.
- **2025-06** — Discussed supply chain, SKU discipline and operating leadership on the eCom Logistics Podcast.
- **2024-10** — Appointed CEO of Performance Beauty Group, effective immediately on October 22.

## Links

- Website: https://juewong888.wixsite.com/juewong
- LinkedIn: https://www.linkedin.com/in/jue-wong-jue888
- Instagram: https://www.instagram.com/juewong888/

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Profile page: https://yespress.io/jue-wong
Published by YesPress — https://yespress.io
Last updated: 2026-10-10