# Judith Carr-Rodriguez

> Judith Carr-Rodriguez is partner and CEO of New York independent creative agency FIG and a founding partner of the business launched in 2013. A former president of LBi and MRY, she combines commercial and operational leadership with client relationships, senior-team agency design, and the use of creative data. Her public interviews emphasize clarity, trust, coaching, and deliberate growth.

- **Role:** Partner and CEO at FIG
- **Organizations:** FIG, LBi, MRY, Wheel, Lowe
- **Education:** Modern Languages (French and German), University of Bristol, Direct marketing qualification; exact award title unverified, Institute of Direct Marketing graduate programme
- **Known for:** Founding partner of FIG, established in 2013., Appointed FIG CEO in 2018., Campaign US 40 Over 40 honoree, 2021.

## Career timeline

- **1999** — Began as a graduate trainee at Lowe in London.
- **—** — Moved to independent digital agency Wheel, which became part of LBi; later served as LBi London client services director.
- **2009** — Moved to New York to lead and rebrand an LBi agency.
- **—** — Served as president of LBi US and later MRY.
- **2013** — Launched Figliulo & Partners with Mark Figliulo as a founding partner.
- **2018** — Promoted from president to CEO as Figliulo & Partners rebranded to FIG.
- **2021** — Received Campaign US 40 Over 40 recognition and Section4 Product Strategist certification.
- **2022** — Named to Ad Age Leading Women.
- **2023-2025** — Included in Meta’s The List in each of these years.

## Achievements

- Founding partner of FIG, established in 2013.
- Appointed FIG CEO in 2018.
- Campaign US 40 Over 40 honoree, 2021.
- Ad Age Leading Women honoree, 2022.
- Meta The List participant, 2023, 2024, and 2025.
- FIG ranked No. 4,797 on the 2019 Inc. 5000 and No. 2,722 in 2020; these are agency recognitions.

## Latest updates

- **2026-09** — Discussed decisive leadership and removing ambiguity in LBB’s My Biggest Lesson interview, published September 2.
- **2026-04** — Listed on the April 16 Own It Women’s Agency Ownership Summit agenda for its agency-owners AI-in-practice session.
- **2026-02** — Appeared on Agency Business episode 56, published February 2, discussing small senior teams and controlled agency growth.

## Links

- Website: https://figagency.com/
- LinkedIn: https://www.linkedin.com/in/judithcarr

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Profile page: https://yespress.io/judith-carr-rodriguez
Published by YesPress — https://yespress.io
Last updated: 2026-10-06