# J. R. Caporal

> J. R. Caporal is the co-founder and president of Auto Avaliar and CEO of MegaDealer. A former Honda motorcycle dealer with experience in vehicle logistics, sales, parts and services, he works on automotive retail processes, used-vehicle trading, dealership training and analytics, and writes books and columns about the industry.

- **Role:** Co-founder and President at Auto Avaliar; CEO at MegaDealer Network Development
- **Organizations:** Auto Avaliar, MegaDealer Network Development, Carflip, World Shopper, Projeto Arrastão
- **Education:** Colégio Bandeirantes, Exchange studies, Catholic Central High School, Grand Rapids, EAESP - Fundação Getulio Vargas, MBA, University of São Paulo
- **Known for:** Co-founded Auto Avaliar, whose platform reported 180,000 vehicles and R$5.2 billion in transactions in 2019., Built a career across vehicle logistics, motorcycle retail, dealership consulting and sales training., Authored Como Conquistar 100% de Fechamentos, Como superar 100% de taxa de absorção, and O manual definitivo para converter 100% de leads na venda de veículos.

## Career timeline

- **1976** — Participated in a student exchange in Grand Rapids, Michigan, according to his personal recollection.
- **1979** — Start of his automotive career, as stated in an event speaker biography.
- **Until 1993** — Operated a Honda motorcycle dealership; his career also included 12 years in vehicle logistics and transport.
- **2011** — Lists a volunteer teaching role at Projeto Arrastão, preparing people around Campo Limpo for automotive sales work.
- **2014** — Published Como Conquistar 100% de Fechamentos; his LinkedIn lists April 6, 2014.
- **2015** — Auto Avaliar was established; Caporal is identified as a co-founder.
- **2020** — Represented Auto Avaliar in its announced Brazilian partnership with Karvi.
- **2023** — Discussed Carflip’s used-car subscription operation at AutoData’s Megatendências seminar; published a vehicle-sales lead-conversion manual.
- **2025** — Stellantis increased its stake in Auto Avaliar to 95% in September.
- **2026** — Continued as Auto Avaliar president and MegaDealer CEO, publishing automotive-retail analysis at InfoMoney.

## Achievements

- Co-founded Auto Avaliar, whose platform reported 180,000 vehicles and R$5.2 billion in transactions in 2019.
- Built a career across vehicle logistics, motorcycle retail, dealership consulting and sales training.
- Authored Como Conquistar 100% de Fechamentos, Como superar 100% de taxa de absorção, and O manual definitivo para converter 100% de leads na venda de veículos.

## Latest updates

- **2026-08** — Published the InfoMoney column A rede cresce mais rápido do que a capacidade de vender on August 14, arguing that dealership staff development must keep pace with network expansion.
- **2025-09** — Stellantis paid €54 million for an additional 51.7% of Auto Avaliar, increasing ownership from 43.3% to 95%, according to its annual report.

## Links

- Website: https://megadealer.com.br/
- LinkedIn: https://www.linkedin.com/in/jrcaporal/
- Instagram: https://www.instagram.com/jrcaporal/
- Facebook: https://www.facebook.com/josercaporal

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Profile page: https://yespress.io/jr-caporal
Published by YesPress — https://yespress.io
Last updated: 2026-10-22