# JOTO PR Disruptors

> JOTO PR Disruptors is a Tampa-based, privately held communications agency founded in 2009 by Karla Jo Helms. It sells Anti-PR, a trademarked approach that combines market research, crisis-management habits, message development, earned-media outreach and performance tracking for growth-stage companies, especially in B2B technology, SaaS, fintech and healthtech. Its pitch is pointed: publicity should be planned against business goals and measured, not treated as a pile of clips.

- **Founded:** 2009
- **Headquarters:** Tampa, United States
- **Founders:** Karla Jo Helms (Founder & CEO; Chief Evangelist and Anti-PR Strategist)
- **Products:** Anti-PR campaigns, B2B technology PR, Crisis communications and reputation repair, Publicity and media relations, Strategic communications and content development
- **Notable:** Founded in 2009 and remained privately held through at least 2026., Rocketlane campaign reported 50 editorial placements and 5.95 million aggregate potential exposures over 14 months., ScaleFlux campaign reported 72 articles and media placements over 12 months, including more than 17.6 million unique-view potential.

## Products & services

- **Anti-PR campaigns** — The agency's core trademarked methodology: research the market, define a disruptive narrative, secure targeted earned exposure and track influence against agreed goals.
- **B2B technology PR** — Category education, executive thought leadership and media relations for growth-stage SaaS, fintech, IT and healthtech companies.
- **Crisis communications and reputation repair** — Message strategy, rapid response and campaigns intended to restore trust or correct an unfavorable market narrative.
- **Publicity and media relations** — Press releases, journalist pitching, interviews, contributed commentary and other earned-media programs.
- **Strategic communications and content development** — Research-led messaging, executive positioning, professional writing and campaign planning.
- **Anti-PR evaluation and campaign blitzes** — An initial evaluation and shorter, concentrated media campaigns such as the 30-day blitz described in the MTech Mobility case study.

## Achievements

- Founded in 2009 and remained privately held through at least 2026.
- Rocketlane campaign reported 50 editorial placements and 5.95 million aggregate potential exposures over 14 months.
- ScaleFlux campaign reported 72 articles and media placements over 12 months, including more than 17.6 million unique-view potential.
- MTech Mobility blitz reported five placements in 30 days and a client-attributed 10x return on ad spend.
- Sports Facilities Advisory campaign reported 103 placements over two years and more than 118 million aggregate potential views.
- NuView Life Sciences attributed a tenfold increase in calls from patients, support groups and physicians to the campaign.
- Company website reports more than 10,000 stories told, 428 million in media reach and 97 million decision-makers reached; these are company-reported aggregate figures.

## Latest updates

- **2026-08** — JOTO announced Ingrid Groenewold as Director of Service Delivery, describing the appointment as an effort to strengthen Anti-PR execution.
- **2026-06** — The agency announced new client work with Magna5, New Constructs, HousMthr and FFERM Technologies across cybersecurity, investment research, travel and regulated finance.
- **2025-11** — JOTO announced First Ascent Biomedical as a client for an AI-driven precision-oncology awareness campaign.
- **2025-02** — JOTO published a ScaleFlux case study reporting 72 placements in 12 months and more than 17.6 million potential unique views.

## Links

- Website: https://jotopr.com
- LinkedIn: https://www.linkedin.com/company/joto-pr
- Twitter/X: https://twitter.com/jotopr
- YouTube: https://www.youtube.com/jotopr
- Facebook: https://facebook.com/jotoextremepr

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Profile page: https://yespress.io/joto-pr-disruptors
Published by YesPress — https://yespress.io
Last updated: 2026-09-23