# Joshua Wexler

> Joshua Wexler is an American producer, writer and entrepreneur, co-founder and CEO of Pure Imagination Studios, where he uses the title Chief Executive of Fun. A former co-founder and president of Threshold Entertainment Group, he created LEGO’s Clutch Powers and was an executive producer of the 2024 Pharrell Williams documentary Piece by Piece. His work spans animation, interactive attractions and immersive entertainment; his current interests include connecting spatial computing and professional production with education through the K-AIRES partnership in Salina, Kansas.

- **Role:** Co-founder and CEO (Chief Executive of Fun) at Pure Imagination Studios
- **Organizations:** Pure Imagination Studios, Pure Imagination Labs, Threshold Entertainment Group (former co-founder and president)
- **Nationality:** American
- **Education:** B.A. in Film and Children’s Television, New York University, Tisch School of the Arts
- **Known for:** Created LEGO’s Clutch Powers character., Co-founded Pure Imagination Studios in 2012., Executive producer of Piece by Piece (2024), credited as Joshua R. Wexler in TIFF’s program.

## Career timeline

- **Before 2012** — Co-founded and served as president of Threshold Entertainment Group, encompassing Threshold Entertainment, Threshold Animation Studios and Blackbelt TV.
- **1997** — Shared story credit on Mortal Kombat Annihilation.
- **2010** — LEGO: The Adventures of Clutch Powers introduced the LEGO hero he created.
- **2012** — Co-founded Pure Imagination Studios in Los Angeles.
- **2023** — K-State Salina and public partners announced the $41 million K-AIRES studio and learning-center partnership with Pure Imagination.
- **2024** — Delivered K-State Salina’s spring commencement address; participated in K-AIRES groundbreaking; credited as executive producer of Piece by Piece.
- **2025** — Submitted Kansas legislative testimony supporting film and digital-media workforce development; joined a K-State AI symposium panel on K-AIRES.
- **2026** — Spoke at the Salina Community Economic Development Organization annual meeting while the K-AIRES facility was under construction.

## Achievements

- Created LEGO’s Clutch Powers character.
- Co-founded Pure Imagination Studios in 2012.
- Executive producer of Piece by Piece (2024), credited as Joshua R. Wexler in TIFF’s program.
- Included in the 2024 blooloop 50 Immersive Influencer List.
- Named in XP Land’s XLIST 2023 Brand Builders grouping.

## Latest updates

- **2026-09** — In a public LinkedIn post, celebrated Pure Imagination’s work on Phantom Theater: Opening Nightmare, a MonsterVerse attraction at Lotte World, JUMANJI Safari Tours 4D and Phase 1 of Life of a Sailor aboard USS Iowa.
- **2026-03** — Addressed Salina’s economic-development annual meeting. Local reporting described K-AIRES as under construction and Pure Imagination Labs as its planned first tenant.
- **2025-10** — Listed as a panelist for Building the Future: K-AIRES and the Next Wave of Immersive Intelligence at K-State’s AI symposium.

## Links

- Website: https://www.pistudios.com/
- LinkedIn: https://www.linkedin.com/in/joshua-wexler-500135

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Profile page: https://yespress.io/joshua-wexler
Published by YesPress — https://yespress.io
Last updated: 2026-10-22