# Josh Reeves

> Josh Reeves is the CEO and co-founder of Gusto, the small-business payroll and HR company founded as ZenPayroll in 2011 with Edward Kim and Tomer London. A Stanford electrical engineering graduate and former Unwrap co-founder, he describes Gusto as a multi-decade commitment to helping small businesses. In April and May 2026, Gusto announced more than 500,000 customers and over $1 billion in trailing 12-month revenue.

- **Role:** CEO & Co-Founder at Gusto
- **Organizations:** Gusto, Unwrap, Zazzle
- **From:** San Francisco, United States
- **Education:** B.S. in Electrical Engineering, Stanford University, M.S. in Electrical Engineering, Stanford University
- **Known for:** Selected for the 2012 Forbes 30 Under 30 list, according to Stanford’s biography., Stanford Mayfield Fellow and recipient of the Terman Engineering award., Co-founded and led Gusto to more than 500,000 small-business customers, announced April 23, 2026.

## Career timeline

- **Before 2008** — Worked as an early employee at Zazzle.
- **2008** — Started an app-publishing platform, Unwrap.
- **2010** — Unwrap was acquired.
- **2011** — Co-founded ZenPayroll with Edward Kim and Tomer London.
- **2012** — Participated in Y Combinator Winter 2012; ZenPayroll launched publicly in December.
- **2013** — Gusto added its first people team member, Jessica Yuen, when the team was about 10 people.
- **2015** — ZenPayroll became Gusto on September 17; the business served all 50 states.
- **2017** — Traveled with colleagues on a two-week RV customer listening tour.
- **2026** — Announced more than 500,000 small-business customers in April and over $1 billion in trailing 12-month revenue in May.

## Achievements

- Selected for the 2012 Forbes 30 Under 30 list, according to Stanford’s biography.
- Stanford Mayfield Fellow and recipient of the Terman Engineering award.
- Co-founded and led Gusto to more than 500,000 small-business customers, announced April 23, 2026.
- Led Gusto as it surpassed $1 billion in trailing 12-month revenue, announced May 7, 2026.

## Latest updates

- **2026-09** — The Product Market Fit Show published an account of Reeves’s early product and fundraising decisions on September 21.
- **2026-05** — Reeves announced that Gusto surpassed $1 billion in trailing 12-month revenue.
- **2026-04** — Reeves announced that Gusto serves more than 500,000 small businesses and described his ambitions for proactive AI assistance.

## Links

- Website: https://gusto.com/
- LinkedIn: https://www.linkedin.com/in/joshuareeves/
- Twitter/X: https://x.com/joshuareeves

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Profile page: https://yespress.io/josh-reeves
Published by YesPress — https://yespress.io
Last updated: 2026-10-20