# Joseph Saliba

> Joseph Saliba is a co-founder and former CEO of Coba, now listed as a board member, and a partner at Strop Insights. His background includes consulting at McKinsey & Company and Booz & Company, co-founding Ascent Equity Group, and an energy-services business exit in 2019. He holds degrees from the University of Notre Dame and Harvard Business School.

- **Role:** Partner at Strop Insights; Co-founder and Board Member at Coba
- **Organizations:** Coba, Strop Insights, Ascent Equity Group, McKinsey & Company, Booz & Company
- **Education:** MBA, Harvard Business School, B.S. in Mechanical Engineering, University of Notre Dame
- **Known for:** Co-founded Coba, a Y Combinator Summer 2023 company., Co-founded and led Ascent Equity Group, which acquired and scaled a B2B energy-services business before a 2019 exit., Coba announced a $2.2 million seed round led by Alaya Capital and Switch VC in early 2024.

## Career timeline

- **Dates not publicly confirmed** — Worked in consulting at McKinsey & Company and Booz & Company.
- **Before 2019** — Co-founded and led Ascent Equity Group, which acquired and grew a B2B energy-services business.
- **2019** — The energy-services business acquired through Ascent Equity Group exited.
- **2022** — Co-founded Coba; Y Combinator lists 2022 as the founding year.
- **2023** — Coba participated in Y Combinator’s Summer 2023 batch.
- **2024** — Coba announced a $2.2 million seed round.
- **2026** — Current organizational pages list Saliba as Partner at Strop Insights and Board Member at Coba.

## Achievements

- Co-founded Coba, a Y Combinator Summer 2023 company.
- Co-founded and led Ascent Equity Group, which acquired and scaled a B2B energy-services business before a 2019 exit.
- Coba announced a $2.2 million seed round led by Alaya Capital and Switch VC in early 2024.

## Latest updates

- **2026-10** — Verified current roles: Partner at Strop Insights and Board Member at Coba. This is the research verification date, not a claimed appointment date.
- **2025-04** — Coba’s Monex USA partnership announcement identifies Carlos Medellin as CEO, establishing that Saliba’s earlier CEO title was no longer current by then.
- **2024-02** — Saliba publicly celebrated Coba’s $2.2 million seed round on LinkedIn.

## Links

- Website: https://www.strop.com/leadership/joseph-saliba
- LinkedIn: https://www.linkedin.com/in/josephsaliba/

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Profile page: https://yespress.io/joseph-saliba
Published by YesPress — https://yespress.io
Last updated: 2026-10-11