# Joseph Heller

> Joseph Heller is the CEO and founder of THE/STUDIO, the company behind TheStudio.com and SuppliedShop.com, a supply-chain platform that connects creators, brands and small businesses with vetted factories worldwide so anyone can make custom products - patches, pins, apparel, medals and more - without minimum orders or sourcing expertise. After more than a decade working with factories in China, he built a low-MOQ, on-demand manufacturing model and a fully remote, globally distributed team, raising an $11M Series A in 2018 after 18 months and more than 150 investor rejections. His through-line is democratizing access to manufacturing as a path to broad-based wealth creation.

- **Role:** CEO & Founder at THE/STUDIO
- **Organizations:** THE/STUDIO (The/Studio Technologies), TheStudio.com, SuppliedShop.com, Heller Sourcing
- **Nationality:** American
- **Education:** University of California, Berkeley
- **Known for:** Founded and scaled THE/STUDIO into a recognized custom-manufacturing platform, Raised an $11M Series A from 7 investors after more than 150 rejections, Built a low-MOQ, on-demand manufacturing model that gives small businesses factory access once reserved for large brands

## Career timeline

- **High school** — Designed websites for small businesses; sold candy at school as a young entrepreneur
- **College** — Raised angel funding at UC Berkeley for an online artist marketplace, which failed during the dotcom bust
- **Early 2000s** — Ran mall kiosks selling Chinese wholesale inventory, then moved to China and taught English
- **2006** — Founded Heller Sourcing, helping brands source promotional and fashion accessories from China and importing luxury food into China
- **2014** — Founded THE/STUDIO to modernize manufacturing with an on-demand, low-MOQ factory platform
- **2018** — Raised $11M Series A after 18 months and 150+ rejections
- **Ongoing** — Operates TheStudio.com and SuppliedShop.com with a fully remote, globally distributed team

## Achievements

- Founded and scaled THE/STUDIO into a recognized custom-manufacturing platform
- Raised an $11M Series A from 7 investors after more than 150 rejections
- Built a low-MOQ, on-demand manufacturing model that gives small businesses factory access once reserved for large brands
- Built a fully remote international team spanning the US, China, the Philippines, Romania, Nigeria and Ghana with near gender parity in management
- Launched SuppliedShop.com to let SMBs buy wholesale directly from factories with no minimums

## Latest updates

- **2025-10** — Continues as CEO of THE/STUDIO, operating TheStudio.com and SuppliedShop.com from Pasadena, California.

## Links

- Website: https://thestudio.com
- LinkedIn: http://www.linkedin.com/in/josephhellerstudio
- Twitter/X: https://twitter.com/FactorybyStudio
- YouTube: https://www.youtube.com/watch?v=jcBLmggo2hc
- Instagram: https://www.instagram.com/thestudio.official/
- Facebook: https://facebook.com/factorybythestudio/

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Profile page: https://yespress.io/joseph-heller
Published by YesPress — https://yespress.io
Last updated: 2026-06-11