# Joseph Aditya

> Joseph Aditya is the Indonesian founder and CEO of Ralali.com and founder of Ralali Group. A Deakin University commerce graduate, he worked in industrial instrumentation sales and management before starting Ralali as a website in 2013 and incorporating it in 2014. His work has expanded from industrial procurement into services connecting businesses with suppliers, financing, logistics and food distribution.

- **Role:** Founder & CEO at Ralali.com; Founder & CEO of Ralali Group
- **Organizations:** Ralali.com, Ralali Group, PT Tridinamika Jaya Instrument, Industrologi.com
- **Nationality:** Indonesian
- **Education:** Bachelor of Commerce, Marketing/Marketing Management and International Business, Deakin University
- **Known for:** Built Ralali from industrial procurement website into a B2B marketplace and broader business group., Recognized as a LinkedIn Power Profile 2018 in Leadership, according to his LinkedIn biography., Led Ralali through a database disruption described by investor BEENEXT in 2020.

## Career timeline

- **2006** — Returned to Indonesia after studying in Australia; began a career in industrial instrumentation sales.
- **Before 2014** — Rose from sales representative to managing director and major shareholder at PT Tridinamika Jaya Instrument.
- **2013-08** — Started Ralali.com as a website, according to his LinkedIn biography.
- **2014-07** — Incorporated Ralali, according to his LinkedIn biography.
- **2018** — Ralali introduced its Business Initiatives Group segmentation model.
- **2019** — Ralali launched BIG Agent and raised a reported US$13 million Series C round.
- **2022-04** — Spoke on startup-corporation collaboration at MRTJ Incubator Product Showcase.
- **2025-07** — Presented Ralali Group’s expanded food, financing and sustainability direction at its 1+1 Summit.

## Achievements

- Built Ralali from industrial procurement website into a B2B marketplace and broader business group.
- Recognized as a LinkedIn Power Profile 2018 in Leadership, according to his LinkedIn biography.
- Led Ralali through a database disruption described by investor BEENEXT in 2020.

## Latest updates

- **2025-07** — At the 1+1 Summit, discussed Ralali Group’s development into a broader B2B ecosystem. Announced partnerships involved Pagi Sore, JNE and Wani Boemboe, with plans for ready-to-eat products to reach more than 3,000 Alfamart branches.

## Links

- Website: https://ralaligroup.com/en
- LinkedIn: https://id.linkedin.com/in/josephaditya

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Profile page: https://yespress.io/joseph-aditya
Published by YesPress — https://yespress.io
Last updated: 2026-10-15