# Josée Perreault

> Josée Perreault is BRP's Chief Marketing Officer and a Montreal-born global consumer executive whose career connects fitness, Oakley's international expansion, Can-Am's three-wheel business and BRP's portfolio-wide brand strategy. Her operating signature is practical access: lower the cultural, educational and retail barriers around an enthusiast product, then build a community that helps newcomers see themselves in it.

- **Role:** Chief Marketing Officer at BRP
- **Organizations:** BRP, Oakley, ESG UQAM, WSP Global, Lumenpulse, BonLook, Le Panier Bleu, OMsignal, Nautilus Plus
- **From:** Montreal, Canada
- **Nationality:** Canadian
- **Education:** Bachelor's degree in Urban Planning, Université du Québec à Montréal, Master of Business Administration in Marketing, Concordia University
- **Known for:** Built a 30-person internal BRP incubator focused on relaunching the three-wheel vehicle category., Helped bring the Can-Am Ryker to market in 2018 as a more accessible entry into three-wheel riding., Progressed through more than two decades at Oakley to become Senior Vice-President, World Business.

## Career timeline

- **1980s** — Managed a downtown Montreal Nautilus Plus fitness club before and during her MBA studies.
- **1994** — Joined Oakley as a brand manager and general manager of its Montreal subsidiary.
- **2010-2015** — Served as Oakley's Senior Vice-President, World Business after leadership assignments in Canada and Europe.
- **2015** — Returned to Montreal after Oakley's executive team was dismantled following a change in corporate ownership.
- **2016** — Joined BRP as Senior Vice-President, Can-Am On-Road, and formed an internal incubator around the three-wheel category.
- **2018** — Led the business effort around the launch of the Can-Am Ryker.
- **2020** — Helped launch Can-Am's Women of On-Road mentorship community and joined the board of ESG UQAM.
- **2021** — Became Senior Vice-President, Omnichannel Experience & Apparel at BRP.
- **2022** — Was named Executive Vice-President, Omnichannel at BRP.
- **2024** — Was appointed Chief Marketing Officer at BRP, retaining omnichannel in her portfolio.
- **2025** — Appeared on the Marketeers Clubhouse podcast for a long-form conversation about her work as BRP's CMO.
- **2026** — Helped unveil BRP's refreshed corporate identity and the 'Get Moving' rallying cry.

## Achievements

- Built a 30-person internal BRP incubator focused on relaunching the three-wheel vehicle category.
- Helped bring the Can-Am Ryker to market in 2018 as a more accessible entry into three-wheel riding.
- Progressed through more than two decades at Oakley to become Senior Vice-President, World Business.
- Restructured Oakley's European sales and operations and helped establish and grow its Canadian division.
- Helped develop Can-Am's Women of On-Road mentorship initiative, which created a lower-pressure entry point for women interested in riding.
- Received a BRP Global Marketing Excellence Award in 2019.
- Spoke at Rolling Stone's Women Shaping the Future event in 2020.
- Advanced from Can-Am On-Road leadership to BRP Chief Marketing Officer between 2016 and 2024.

## Latest updates

- **2026-02** — As BRP's CMO, introduced the company's refreshed brand identity and 'Get Moving' rallying cry, linking BRP more visibly with Ski-Doo, Lynx, Sea-Doo, Can-Am and Rotax.
- **2025-08** — Appeared on episode 39 of the Marketeers Clubhouse podcast for a 75-minute discussion as BRP's CMO.
- **2025-03** — Was listed among the client leads for Can-Am's 'Ditch the Norm' campaign.
- **2024-02** — BRP announced her appointment as Chief Marketing Officer.

## Links

- Website: https://www.brp.com
- LinkedIn: https://www.linkedin.com/in/perreaultjosee

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Profile page: https://yespress.io/josee-perreault
Published by YesPress — https://yespress.io
Last updated: 2026-08-24