# Jose Hevia

> Jose Hevia is an Atlanta-area restaurant operator turned technology founder who built DraftServ from a self-pour beer table at his Cheeky restaurant into a beverage operating platform for stadiums, cruise ships, airports and other hospitality settings. His career connects front-line restaurant economics with software, authentication, payments and real-time dispense data.

- **Role:** Founder and CEO at DraftServ Technologies
- **Organizations:** DraftServ Technologies, Cheeky, Taco Mac
- **Education:** International business studies; did not complete degree, Auburn University
- **Known for:** Built an early North American self-serve beer-table installation at Cheeky in Suwanee., Founded DraftServ Technologies and expanded its systems into restaurants, cruise ships, stadiums, arenas, airports and other hospitality settings., Converted a 2014 MLB All-Star Game test into national exposure and additional venue demand.

## Career timeline

- **late 1980s** — Worked weekends as a waiter at Taco Mac while studying international business at Auburn University.
- **early 1990s** — Moved from waiter to manager and, at age 23, pursued restaurant ownership as a Taco Mac licensee.
- **age 29** — Opened his first restaurant, according to his 2020 podcast interview.
- **2006** — Saw self-pour beer tables during a visit to Madrid and sketched a version for his own restaurant on the flight home.
- **2007** — Opened Cheeky in Suwanee and introduced self-serve beer tables in the restaurant.
- **2010** — Formed DraftServ after other restaurant operators asked for beer-table and dispensing technology.
- **2013** — DraftServ's technology reached Carnival Cruise Lines, where passengers could use room keys at beer stations.
- **2014** — DraftServ's mobile kiosks debuted at the MLB All-Star Game in Minneapolis and drew national media attention.
- **2015** — DraftServ installations had expanded across major sports venues, Churchill Downs and Indianapolis Motor Speedway.
- **2020** — Described DraftServ's evolution into a software-platform business connecting dispensers with identity, payment, POS and data systems.
- **2023** — Promoted checkout-free self-serve tap-wall integrations at Capital One Arena and Gillette Stadium.
- **2026** — Positioned patented BevOS as a platform layer for connected beverage dispensers and promoted Scan. Pour. Go. deployments.

## Achievements

- Built an early North American self-serve beer-table installation at Cheeky in Suwanee.
- Founded DraftServ Technologies and expanded its systems into restaurants, cruise ships, stadiums, arenas, airports and other hospitality settings.
- Converted a 2014 MLB All-Star Game test into national exposure and additional venue demand.
- Helped move DraftServ from custom self-serve hardware toward the patented BevOS connected-beverage software platform.
- Received recognition in the innovation category among six Gwinnett companies highlighted by Suwanee Magazine in 2015.

## Latest updates

- **2026-04** — He shared a DraftServ result claiming fountain sales reached three times forecast at a Washington Capitals and Washington Wizards venue deployment with Aramark Sports + Entertainment.
- **2026-03** — He presented BevOS as a patented platform layer intended to give beverage dispensers identity, authentication, measurement, data and integrations.
- **2023-11** — He announced Draft Lane at Capital One Arena, integrating DraftServ with Zippin checkout-free technology and ReverseTap dispensing.

## Links

- Website: https://draftserv.com
- LinkedIn: https://www.linkedin.com/in/jose-hevia-5a709a26
- Twitter/X: https://twitter.com/Draftserv
- Facebook: https://facebook.com/Draftserv

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Profile page: https://yespress.io/jose-hevia
Published by YesPress — https://yespress.io
Last updated: 2026-08-28