# Jordan Nathan

> Jordan Nathan is the founder and CEO of Caraway, the New York-based home-goods company he developed after an overheated pan prompted him to examine the cookware market. A Colby College graduate who designed an independent behavioral-business major, Nathan previously founded the unsuccessful marketplace Wanu and led the Vremi kitchen brand. At Caraway, he reversed Vremi's rapid-release playbook: one cookware set, a long prelaunch, a 150,000-person waitlist and product storage treated as part of the design. The company later moved from direct sales into national retail, raised a $35 million growth investment in 2022 and expanded into bakeware, food storage, prepware and other kitchen categories.

- **Role:** Founder and CEO at Caraway
- **Organizations:** Caraway, Vremi, Mohawk Group, Wanu
- **Education:** Bachelor's degree; independent major in behavioral business/consumer psychology, combining psychology, economics and sociology; magna cum laude, Colby College
- **Known for:** Named to Forbes' 2018 30 Under 30 list in Retail & E-Commerce for his earlier work at Vremi., Built a reported prelaunch waitlist of more than 150,000 people for Caraway's November 2019 debut., Raised a $35 million investment led by McCarthy Capital in 2022 for Caraway's product and retail expansion.

## Career timeline

- **College years** — Started the e-commerce marketplace Wanu while a sophomore at Colby College; the venture placed second in the Colby Entrepreneurial Alliance business challenge but did not become a lasting business.
- **2015** — Graduated from Colby College after completing a self-designed behavioral-business/consumer-psychology course of study.
- **2016-2018** — Worked at Mohawk Group and led its Vremi kitchen brand, eventually serving as Vremi's CEO; the team launched more than 200 products in a compressed period.
- **2017** — An overheated non-stick pan in his apartment prompted Nathan to investigate cookware materials and the category's design gaps.
- **2018** — Began developing Caraway after leaving Vremi.
- **2019** — Launched Caraway in November with one ceramic-coated cookware set after an 18-month development period and a prelaunch waitlist reported at more than 150,000.
- **2020** — Caraway announced a $5.3 million seed round and continued building its direct-to-consumer business.
- **2021** — Expanded beyond cookware with a bakeware collection, roughly two years after the initial launch.
- **2022** — Added Amazon as a channel and announced a $35 million investment led by McCarthy Capital to support product and retail expansion.
- **2023** — Caraway's assortment had expanded to utensils, cutting boards and food storage, while the company reported more than 50 employees.
- **2025** — Nathan said Caraway was sold in roughly 1,000 retail locations and had a product roadmap extending to 2030, with 25 to 30 products in development.
- **2026** — Caraway expanded to Walmart and Nathan announced that the launch received an Outstanding New Product Launch honor at the 2026 Walmart Marketplace Seller Awards.

## Achievements

- Named to Forbes' 2018 30 Under 30 list in Retail & E-Commerce for his earlier work at Vremi.
- Built a reported prelaunch waitlist of more than 150,000 people for Caraway's November 2019 debut.
- Raised a $35 million investment led by McCarthy Capital in 2022 for Caraway's product and retail expansion.
- Expanded Caraway from a single cookware set into bakeware, food storage, prepware, kettles and other kitchen categories.
- Moved Caraway from direct-to-consumer sales into a broad retail footprint that Nathan said reached about 1,000 locations by 2025.

## Latest updates

- **2026-09** — Nathan announced that Caraway's month-old Walmart launch received an Outstanding New Product Launch honor at the 2026 Walmart Marketplace Seller Awards.
- **2026-02** — Groupe SEB and Meyer filed a federal lawsuit challenging Caraway's advertising claims. Caraway publicly disputed the allegations and launched a petition in response; no final ruling was identified in the reviewed sources.
- **2025-02** — Nathan said Caraway was approaching 100 employees, had raised $40 million in equity and was planning product expansion beyond the kitchen.

## Links

- Website: https://www.carawayhome.com/
- LinkedIn: https://www.linkedin.com/in/jordannathanprofile
- Instagram: https://www.instagram.com/jordannathan/

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Profile page: https://yespress.io/jordan-nathan
Published by YesPress — https://yespress.io
Last updated: 2026-09-27