# Jordan Long

> Jordan Long is the CMO and General Partner at ESO Fund, a San Mateo-based fintech firm that provides non-recourse funding to startup employees seeking to exercise stock options or unlock liquidity from private shares. A Bay Area native with a background in data analytics and mathematical economics from Wake Forest University, Jordan joined ESO Fund in 2018 and has built its marketing engine from the ground up, growing the fund through five vehicles and over $200 million in capital. He co-authors the firm's newsletter 'ESO's Monthly Start-Up' and serves as press contact, blending analytical rigor with editorial instinct in a niche that sits at the intersection of venture capital, tax planning, and employee financial wellness.

- **Role:** CMO & General Partner at ESO Fund
- **Organizations:** ESO Fund (Employee Stock Option Fund), NBC Telemundo, DidjaTV, Decathlon Sports Club
- **From:** Bay Area, California, United States
- **Nationality:** American
- **Education:** High School Diploma, Menlo-Atherton High School, Bachelor's Degree, Mathematical Economics (Minor in Spanish), Wake Forest University
- **Known for:** Elevated to General Partner at ESO Fund, contributing to a firm that has generated over $2 billion in wealth for startup employees, Helped grow ESO Fund through Fund V, raising $200 million in 2022, Co-created and co-authors 'ESO's Monthly Start-Up' newsletter reaching startup employees across 700+ companies

## Career timeline

- **2011** — Started career as Counselor at Decathlon Sports Club, Bay Area
- **2014** — Enrolled at Wake Forest University, majoring in Mathematical Economics with a Minor in Spanish
- **2017** — Worked as Data Analyst at DidjaTV, focusing on audience profiling and linear TV consumption shifts
- **2017** — Research Intern at NBC Telemundo, applying data analytics to media research
- **2018** — Joined ESO Fund as Head of Lead Generation and Investor
- **2022** — ESO Fund closed Fund V at $200M; Jordan's role elevated to CMO & General Partner
- **2023** — Co-launched 'ESO's Monthly Start-Up' newsletter covering secondary sales, tax strategies, and equity news for startup employees
- **2024** — Continued scaling ESO Fund's marketing and investor operations across 700+ served companies

## Achievements

- Elevated to General Partner at ESO Fund, contributing to a firm that has generated over $2 billion in wealth for startup employees
- Helped grow ESO Fund through Fund V, raising $200 million in 2022
- Co-created and co-authors 'ESO's Monthly Start-Up' newsletter reaching startup employees across 700+ companies
- Built ESO Fund's marketing operation from the ground up as first dedicated marketing hire
- Named All-County baseball player while growing up in the Bay Area
- Graduated Wake Forest University with a degree in Mathematical Economics and Minor in Spanish

## Latest updates

- **2023-01** — ESO Fund launched 'ESO's Monthly Start-Up' newsletter, co-written by Jordan Long, covering secondary sales, tax strategies, and startup equity news.
- **2022-06** — ESO Fund closed Fund V at $200 million; Jordan Long elevated to CMO & General Partner.
- **2024-07** — ESO Fund continued press outreach with Scott Chou interviews on stock option strategies, with Jordan Long managing communications.

## Links

- Website: https://esofund.com
- LinkedIn: http://www.linkedin.com/in/jordanlong10
- Twitter/X: https://twitter.com/esofund
- Facebook: https://facebook.com/esofund/

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Profile page: https://yespress.io/jordan-long
Published by YesPress — https://yespress.io
Last updated: 2026-05-18