# Jordan DeCicco

> Jordan DeCicco is the founder and CEO of Super Coffee, the ready-to-drink coffee business that began with a blender in his Philadelphia University dorm room. A former scholarship point guard from Kingston, New York, he built the company with his older brothers Jake and Jimmy, earned a 2017 Thiel Fellowship and a place on Forbes' 2019 30 Under 30 Food & Drink list, and returned to the chief executive role in May 2024. His second act has centered on a leaner operating model, channel-specific products and a renewed bet on protein coffee; the company reported reaching profitability in the first half of 2025.

- **Role:** Chief Executive Officer and Co-founder at Super Coffee
- **Organizations:** Super Coffee, Kitu Life, Inc., NuSkool Snacks
- **Education:** Business Administration and Management studies; did not complete a degree, Philadelphia University (now Thomas Jefferson University)
- **Known for:** Created the original Super Coffee recipe while a freshman student-athlete and turned campus demand into a consumer-products company., Selected as a 2017 Thiel Fellow, receiving $100,000 to work on the company., Named to the 2019 Forbes 30 Under 30 Food & Drink list with brothers Jake and Jimmy.

## Career timeline

- **2014** — Joined Philadelphia University's basketball program as a scholarship point guard and business student.
- **2015** — Developed the first coffee, protein and MCT-oil recipe in his dorm room and began selling bottles to teammates and classmates.
- **2015** — Co-founded Sunniva Caffe with brothers Jake and Jimmy DeCicco; two aunts supplied the first $30,000 in seed capital.
- **2016** — Returned to Philadelphia University basketball after taking a year away to build the company.
- **2017** — Received a $100,000 Thiel Fellowship and left college to work on the business full-time.
- **2018** — Appeared with his brothers on Shark Tank, asking for $500,000 for 4.5%; they left without a deal.
- **2018** — The company changed its name from Sunniva to Kitu Life and sharpened the Super Coffee identity.
- **2019** — Named with Jake and Jimmy to Forbes' 30 Under 30 Food & Drink class.
- **2021** — Super Coffee closed a $106 million Series C led by Durable Capital Partners at a valuation above $500 million.
- **2022** — Continued as chief operating officer as investor and operator Tyler Ricks became CEO and led a company-wide reset.
- **2024** — Succeeded Ricks as interim CEO in May after helping reduce personnel and marketing spending and revamp the portfolio.
- **2025** — Led Super Coffee to reported profitability in the first half of the year and launched the Protein+ line.

## Achievements

- Created the original Super Coffee recipe while a freshman student-athlete and turned campus demand into a consumer-products company.
- Selected as a 2017 Thiel Fellow, receiving $100,000 to work on the company.
- Named to the 2019 Forbes 30 Under 30 Food & Drink list with brothers Jake and Jimmy.
- Helped build Super Coffee into a nationally distributed ready-to-drink coffee brand present in more than 50,000 stores by 2024.
- Helped close a $106 million Series C in 2021, then participated in a cost and portfolio reset that cut EBITDA losses by more than 80% before his CEO appointment.
- As CEO, oversaw Super Coffee's reported return to profitability in the first half of 2025 and the launch of its fast-selling Protein+ line.

## Latest updates

- **2024-05** — Became Super Coffee's interim CEO as Tyler Ricks moved to an advisory role; industry coverage now identifies DeCicco as CEO.
- **2025-04** — Super Coffee launched Protein+ ready-to-drink lattes with 25 grams of protein after more than a year of product development.
- **2025-08** — At an August partner meeting, the company reported completing its transformation to profitability in the first half of 2025 and projected 44% net-sales growth for the year.
- **2025-11** — Protein+ surpassed $10 million in shipments, described by the company as its fastest product line to reach that level.

## Links

- Website: https://drinksupercoffee.com
- LinkedIn: https://www.linkedin.com/in/jordan-decicco-620637a5
- Twitter/X: https://twitter.com/sunnivatweets
- YouTube: https://youtu.be/i6Tch3p_auE
- Instagram: https://www.instagram.com/jordan_decicco/
- Facebook: https://www.facebook.com/sunnivaco/

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Profile page: https://yespress.io/jordan-decicco
Published by YesPress — https://yespress.io
Last updated: 2026-09-27