# Jordan Bass

> Jordan Bass is the Los Angeles-based CEO and cofounder of HOPWTR, a non-alcoholic sparkling hop-water brand launched in 2020 with Nick Taranto. A fourth-generation food-and-beverage entrepreneur and former FIJI Water e-commerce leader, Bass combined consumer research, digital distribution, and stubbornly hands-on retail execution to move HOPWTR from a direct-to-consumer launch to national shelves. In March 2026, Constellation Brands announced an agreement to acquire the remaining interest in the company, with Bass and the HOPWTR team set to join Constellation and continue shaping the brand.

- **Role:** CEO and Cofounder at HOPWTR
- **Organizations:** HOPWTR, The Wonderful Company, FIJI Water, SAIL Capital Partners, Merrill Lynch, YPO
- **Nationality:** American
- **Education:** Bachelor of Science in Business Administration, Pepperdine University
- **Known for:** Cofounded HOPWTR and led its expansion from a 2020 direct-to-consumer launch into major U.S. retail channels., Helped HOPWTR reach more than 3,000 retail stores in under two years, according to his 2023 Authority Magazine interview., Led HOPWTR through a strategic venture investment from Constellation Brands in 2021 and a 2026 agreement for Constellation to acquire the remaining interest.

## Career timeline

- **2005** — Worked as a summer analyst at Merrill Lynch.
- **2007** — Joined SAIL Capital Partners as a senior associate.
- **2009** — Became director of sales and marketing at SNTech Inc.
- **2014** — Joined The Wonderful Company in strategy.
- **2015** — Moved into e-commerce leadership at FIJI Water, later serving as senior director of e-commerce.
- **2020** — Cofounded HOPWTR with Nick Taranto and launched the brand direct to consumer.
- **2021** — Constellation Brands made a venture investment in HOPWTR.
- **2023** — HOPWTR's Ruby Red Grapefruit received BevNET's Best New Beverage honor.
- **2026** — Constellation Brands announced an agreement to acquire the remaining interest in HOPWTR; Bass and the team were expected to join Constellation.

## Achievements

- Cofounded HOPWTR and led its expansion from a 2020 direct-to-consumer launch into major U.S. retail channels.
- Helped HOPWTR reach more than 3,000 retail stores in under two years, according to his 2023 Authority Magazine interview.
- Led HOPWTR through a strategic venture investment from Constellation Brands in 2021 and a 2026 agreement for Constellation to acquire the remaining interest.
- HOPWTR's Ruby Red Grapefruit was recognized by BevNET as a Best New Beverage in 2023.
- During the 2025 Los Angeles wildfires, reduced his CEO salary to $1 and said HOPWTR had delivered more than 10,000 cans to first responders, fire stations and donation centers.

## Latest updates

- **2026-03** — Constellation Brands announced an agreement to acquire the remaining interest in HOPWTR; Bass said he looked forward to the next phase of growth.
- **2025-08** — Appeared on the Starting Small podcast to discuss HOPWTR's founding, early retail traction and the lesson that momentum matters more than overthinking.
- **2025-01** — Reduced his CEO salary to $1 during the Los Angeles wildfires and announced support for employees, local relief and water deliveries.

## Links

- Website: https://hopwtr.com
- LinkedIn: https://www.linkedin.com/in/jordantbass
- Twitter/X: https://twitter.com/hopwtr
- YouTube: https://www.youtube.com/beernetradio
- Instagram: https://www.instagram.com/hopwtr/
- Facebook: https://facebook.com/drinkhopwtr

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Profile page: https://yespress.io/jordan-bass
Published by YesPress — https://yespress.io
Last updated: 2026-08-27