# Jonathon Troughton

> Jonathon Troughton is the co-founder and former CEO of Frameplay, a San Francisco advertising technology company founded in 2018. A PUBG enthusiast, he advocated for ads integrated into game environments, led the company during its $8 million Series A, and became president in October 2024 when Sandy Shanman took over as CEO. Frameplay currently lists him as co-founder.

- **Role:** Co-founder at Frameplay
- **Organizations:** Frameplay, Frameplay UK Subsidiary Limited (former director)
- **Nationality:** Australian and Canadian (as filed at UK Companies House)
- **Known for:** Co-founded Frameplay in 2018., Led Frameplay as CEO during its December 2021 $8 million Series A., Co-inventor named on European patent EP3987473B1, User Specific Advertising in a Virtual Environment.

## Career timeline

- **2018** — Co-founded Frameplay with Eric Rossi; its origin story centers on an energy drink being anonymized in PUBG.
- **2019** — Frameplay launched its first platform and Unity SDK.
- **2020** — Personally demonstrated Frameplay technology to Louisiana Tech game-design students; spoke at Advertising Week.
- **2021** — Served as CEO when Frameplay announced an $8 million Series A led by Hiro Capital, with Razer zVentures and Kona Venture Partners participating.
- **2022** — Frameplay introduced Intrinsic Time-in-View and presented with Cary Tilds at the IAB Tech Lab Summit in New York.
- **2023** — Welcomed Jurgen Post as chairman; discussed the work needed to improve media buyers’ adoption of gaming.
- **2024** — Became president effective October 2 as Sandy Shanman became CEO; discussed the new Frameplay Exchange in October.
- **2025** — Named alongside Eric Rossi as an inventor on European patent EP3987473B1, with the grant published June 18.
- **2026** — Resigned as a director of Frameplay UK Subsidiary Limited on September 10; Frameplay’s current team page lists him as co-founder.

## Achievements

- Co-founded Frameplay in 2018.
- Led Frameplay as CEO during its December 2021 $8 million Series A.
- Co-inventor named on European patent EP3987473B1, User Specific Advertising in a Virtual Environment.
- Represented Frameplay in public discussions of game monetization and advertising at Advertising Week and IAB events.

## Latest updates

- **2026-09** — UK Companies House records his resignation as a director of Frameplay UK Subsidiary Limited on September 10, 2026.
- **2025-06** — European patent EP3987473B1 was published as granted, naming Troughton and Eric Rossi as inventors.
- **2024-10** — Moved from CEO to president; Frameplay launched its exchange with inventory from Adverty and AdInMo.

## Links

- LinkedIn: https://www.linkedin.com/in/jonathon-troughton-3710b6158

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Profile page: https://yespress.io/jonathon-troughton
Published by YesPress — https://yespress.io
Last updated: 2026-10-25