# Jonathan Yaffe

> Jonathan Yaffe is the San Francisco-based co-founder and CEO of AnyRoad, which helps consumer brands operate and measure experiences. A University of California, Berkeley cognitive science graduate and former Red Bull marketer, he also co-founded KAIS International School in Tokyo and helped establish creative ventures in Japan. He writes about experiential marketing and customer relationships in The Roadie.

- **Role:** Co-founder and CEO at AnyRoad
- **Organizations:** AnyRoad, KAIS International School, Mirai Institute, Midori.so, Red Bull, Zero Gap
- **Education:** Degree in Cognitive Science, University of California, Berkeley
- **Known for:** Co-founded AnyRoad and led it as CEO through its development into enterprise experiential marketing software., Co-founded KAIS International School in Tokyo., AnyRoad secured a $47 million Series B in February 2022.

## Career timeline

- **—** — Studied cognitive science at the University of California, Berkeley; subsequently worked in experiential marketing at Red Bull.
- **2006** — Co-founded KAIS International School in Tokyo with Charles Knudsen.
- **2013** — Co-founded AnyRoad with his brother Daniel; early coverage describes a tour marketplace and software for independent guides.
- **2019** — AnyRoad announced a $9.2 million Series A led by Andreessen Horowitz; David Ulevitch joined its board.
- **2021** — AnyRoad raised a $10 million Series A extension led by Runa Capital and Andreessen Horowitz.
- **2022** — AnyRoad announced a $47 million Series B led by funds and accounts managed by BlackRock.
- **2023** — Photographed speaking at Collision.
- **2024** — Photographed speaking at SXSW.
- **2026** — Published essays in The Roadie on experiential marketing, memberships, and customer relationships.

## Achievements

- Co-founded AnyRoad and led it as CEO through its development into enterprise experiential marketing software.
- Co-founded KAIS International School in Tokyo.
- AnyRoad secured a $47 million Series B in February 2022.
- Co-founded Mirai Institute and Midori.so in Japan.

## Latest updates

- **2026-09** — The Roadie lists his September 10 essay, How Chipotle turned lunch into a first-party data machine.
- **2026-08** — The Roadie lists How we accidentally built a CRM (August 5) and What we got wrong for a decade (August 13).
- **2026-07** — Published essays listed by The Roadie on memberships, customer relationships, and brand experiences.

## Links

- Website: https://www.anyroad.com/
- LinkedIn: https://www.linkedin.com/in/yaffe
- Twitter/X: https://twitter.com/whereisyaffe

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Profile page: https://yespress.io/jonathan-yaffe
Published by YesPress — https://yespress.io
Last updated: 2026-10-25