# Jonathan Widawski

> Jonathan Widawski (known as Jo) is the co-founder and CEO of Maze, a continuous product discovery platform that lets teams run user research at the speed of product development. A veteran product designer and former UX instructor who worked with McKinsey, Rocket Internet, and PSG, he launched Maze in 2018 after experiencing firsthand how impossible it was for product teams to get reliable user data fast enough to matter. Under his leadership, Maze grew 6x during the pandemic, expanded to 60,000+ brands across 35 countries, and raised $60M total — including a $40M Series B in 2022 led by Felicis Ventures.

- **Role:** Co-founder & CEO at Maze
- **Organizations:** Maze, Pin.gg, Viceversa, Archibald & Abraham, Bam.tech, General Assembly
- **Nationality:** French
- **Education:** Entrepreneurship, EMLV - École de Management Léonard de Vinci, M1, IIM - Institut de l'internet et du multimédia
- **Known for:** Co-founded Maze, which grew from 4 people to 130+ across 35 countries in four years, Raised $60M total funding including $40M Series B from Felicis, Emergence Capital, Amplify, Atlassian, Zoom, and HubSpot, Scaled Maze to 60,000+ brands including Hertz, Sony, Fidelity, BNY Mellon, and Nubank

## Career timeline

- **~2012-2015** — UX & Research instructor at agencies in Paris; UX consultant and project manager at Archibald & Abraham
- **~2015-2017** — UX Lead at Bam.tech, working with clients including McKinsey, Rocket Internet, and PSG
- **~2016-2017** — Founded Pin.gg (Pingg), a privacy-focused video game messaging service
- **2018** — Co-founded Maze with Thomas Mary; launched prototype testing platform from insights developed at Pin.gg
- **2020** — Maze grew 6x during the COVID-19 pandemic as remote research demand surged
- **2021** — Raised Series A funding; Maze reaches 4,000+ company customers
- **2022-06** — Raised $40M Series B led by Felicis Ventures, with Atlassian, Zoom, and HubSpot Ventures joining; total funding reaches $60M
- **2024** — Hosted Disco Conf 2024; delivered opening keynote on future of AI-powered product research
- **2025-2026** — Maze expanding enterprise research solutions with AI moderation, automated interviews, and global panel features

## Achievements

- Co-founded Maze, which grew from 4 people to 130+ across 35 countries in four years
- Raised $60M total funding including $40M Series B from Felicis, Emergence Capital, Amplify, Atlassian, Zoom, and HubSpot
- Scaled Maze to 60,000+ brands including Hertz, Sony, Fidelity, BNY Mellon, and Nubank
- Grew Maze 6x during the COVID-19 pandemic
- Instructor at General Assembly teaching UX and product design
- Author at Fast Company on product research and design leadership
- Founder of three companies: Viceversa, Pin.gg, and Maze
- Developed the 'Time to Right' framework for product development philosophy

## Latest updates

- **2024-05** — Delivered opening keynote at Disco Conf 2024, addressing AI trends in product research
- **2022-06** — Announced Maze's $40M Series B led by Felicis Ventures; total funding reaches $60M
- **2022-05** — Published 'Not Time to Market; Time to Right' - defining Maze's product philosophy publicly

## Links

- Website: https://maze.co
- LinkedIn: https://www.linkedin.com/in/jonathanwidawski/
- Twitter/X: https://twitter.com/WidawskiJ
- Instagram: https://www.instagram.com/jonathan_widawski/

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Profile page: https://yespress.io/jonathan-widawski
Published by YesPress — https://yespress.io
Last updated: 2026-05-26