# Jonathan Vlock

> Jonathan Vlock is Vice President of Marketing, Demand Generation and Enablement at Amazon Web Services (AWS), bringing over two decades of B2B marketing leadership across cloud, cybersecurity, ESG, and enterprise technology. Before AWS, he held senior marketing roles at PwC, S&P Global, NetApp, and Wipro, and earlier co-founded Cooking Planit, a patented personal cooking assistant app. A Cornell MBA, Jeet Kune Do practitioner, and self-styled 'mad scientist' of integrated marketing, Vlock blends data-driven pipeline strategy with a restless entrepreneurial streak.

- **Role:** Vice President Marketing, Demand Generation and Enablement at Amazon Web Services (AWS)
- **Organizations:** Amazon Web Services (AWS), Wipro, S&P Global, PwC, NetApp, TCI Marketing Services, Caelo Media / Cooking Planit, UBM Tech, Bulldog Solutions, Ziff Davis Enterprise, Analysts In Media
- **Nationality:** American
- **Education:** MBA, Marketing and Business Management, Cornell Johnson Graduate School of Management, Bachelor of Arts, Political Science, Cornell University
- **Known for:** VP of Marketing, Demand Generation and Enablement at Amazon Web Services, Recipient of the 2024 AWS Scrappy Award for exceptional innovation and execution under tight resource constraints, Co-inventor of US Patent 9,286,589 (2016) for a Method and System for Customizing a Project (Cooking Planit)

## Career timeline

- **Early career** — Worked in B2B technology publishing, developing digital marketing expertise
- **Early career** — Vice President, Business Development at Analysts In Media
- **Early career** — Sales Director, Corporate Accounts at Ziff Davis Enterprise
- **Early 2000s** — Principal Marketing Strategist at Bulldog Solutions, advising enterprise B2B clients
- **2010s** — Director of Client Marketing Strategy at UBM TechWeb; presented 'The Buyer's Journey Is a Myth' at Tech Marketing 360 (February 2014)
- **2010s** — Promoted to VP at UBM Tech's CREATE division; campaigns across 4 business units improved sales conversion rates 23% and drove $4M+ quarterly revenue
- **2012** — Co-founded Caelo Media / Cooking Planit, a personal cooking assistant app
- **2016** — Cooking Planit awarded US Patent 9,286,589 for 'Method and System for Customizing a Project'
- **Mid 2010s** — Senior Manager, Marketing Demand Center (Americas) at NetApp; launched programs driving $24M in annual pipeline
- **Mid 2010s** — Promoted to lead North America customer marketing strategy at NetApp, focusing on flash adoption across existing customer base
- **2018-2020** — Earned MBA from Cornell Johnson Graduate School of Management
- **Early 2020s** — Senior Manager, Marketing Cybersecurity & Privacy at PwC; led Americas marketing for the Cybersecurity and Privacy Practice
- **Early 2020s** — Director, Client Marketing Strategy at TCI Marketing Services
- **Early 2020s** — Global Director, Marketing Operations (Sustainable1/ESG Division) at S&P Global
- **2022-2023** — Global Head, Strategic Partner Marketing for Amazon Web Services at Wipro
- **2023-present** — Senior Manager then VP, Marketing, Demand Generation and Enablement at Amazon Web Services (AWS)

## Achievements

- VP of Marketing, Demand Generation and Enablement at Amazon Web Services
- Recipient of the 2024 AWS Scrappy Award for exceptional innovation and execution under tight resource constraints
- Co-inventor of US Patent 9,286,589 (2016) for a Method and System for Customizing a Project (Cooking Planit)
- Launched NetApp Demand Center programs driving $24M in annual pipeline
- Drove 23% improvement in sales conversion rates at UBM Tech CREATE across 4 business units
- Executed 65+ annual multi-touch lead nurturing and scoring programs generating $4M+ quarterly revenue at UBM Tech
- Led Americas marketing for PwC's Cybersecurity and Privacy Practice
- Global marketing operations leader for S&P Global's ESG division (Sustainable1)

## Latest updates

- **2024** — Awarded the 2024 AWS Scrappy Award for exceptional innovation and execution under tight resource constraints
- **2025** — Continues as VP Marketing, Demand Generation and Enablement at AWS, focused on building AI-era demand generation capabilities

## Links

- LinkedIn: https://www.linkedin.com/in/jonathan-vlock
- Twitter/X: https://twitter.com/jvlock

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Profile page: https://yespress.io/jonathan-vlock
Published by YesPress — https://yespress.io
Last updated: 2026-05-31