# Jonathan Spier

> Jonathan Spier is a serial entrepreneur and CEO with 20+ years of experience building AI-driven B2B technology companies. He currently leads Rev Intelligence (formerly LeadCrunch), a San Diego-based platform that uses exegraphics and machine learning to help enterprise sales teams identify and prioritize their best-fit accounts - claiming 3x higher win rates and 50% faster sales cycles. Previously, he co-founded NetBase, a natural language processing pioneer that became the category leader in social media analytics before its acquisition and rebrand as NetBaseQuid. He holds a BS in Computer Science from UC Berkeley and an MBA from Harvard Business School, and has shepherded companies from founding through tens of millions in revenue.

- **Role:** CEO at Rev Intelligence
- **Organizations:** Rev Intelligence, GetRev, NetBase, PLAE, Ariba, Monoceros Biosystems (Board)
- **From:** San Diego, California, United States
- **Nationality:** American
- **Education:** Bachelor of Science, Computer Science (with honors), UC Berkeley, MBA (with honors), Harvard Business School
- **Known for:** Built NetBase into the #1 social media analytics platform, serving top Fortune 500 brands, Scaled PLAE kids footwear brand to millions of units sold using direct-to-consumer model, Grew Rev Intelligence to 500+ enterprise customers including top cloud and business software providers

## Career timeline

- **1998** — Joined Ariba as employee #85; managed engineering teams for core B2B e-commerce technology
- **2002** — Left Ariba (then 3,500 employees) to attend Harvard Business School post dot-com crash
- **2004** — Co-founded NetBase with MIT co-founder; built world-class NLP technology for social media analytics
- **2004-2018** — CEO of NetBase; grew company into category leader in social media analytics; served Fortune 500 clients including Coca-Cola, P&G, SAP, Taco Bell; company later rebranded as NetBaseQuid
- **2015** — Led PLAE as CEO; scaled next-gen kids footwear brand from launch to millions of units sold; pioneered direct-to-consumer model
- **2021** — Named CEO of LeadCrunch (renamed Rev, then Rev Intelligence); B2B AI sales intelligence platform
- **2022** — Featured in 6-part Sramana Mitra podcast series on applying AI to lead generation
- **2024** — Appointed to Board of Directors at Monoceros Biosystems; advisor to Factor and Klangoo; Harvard Business School Rock Fellows Expert Mentor

## Achievements

- Built NetBase into the #1 social media analytics platform, serving top Fortune 500 brands
- Scaled PLAE kids footwear brand to millions of units sold using direct-to-consumer model
- Grew Rev Intelligence to 500+ enterprise customers including top cloud and business software providers
- Rev claims 3x higher win rates and 50% faster sales cycles for customers
- Rev's customers include Adobe, Citrix, Salesforce, SAP, IBM, Oracle, Google, Zendesk, Splunk
- Early employee (#85) at Ariba during its rocket-ship growth to 3,500 employees
- Pioneer of 'exegraphics' - understanding how companies actually operate internally for B2B targeting
- Harvard Business School Rock Fellows Expert Mentor and New Venture Competition Judge
- Board member at Monoceros Biosystems; advisor to multiple startups

## Latest updates

- **2024-11** — Appointed to Board of Directors at Monoceros Biosystems, a bioinformatics/computational biology company
- **2024-06** — Rev Intelligence reported 500+ enterprise customers including top cloud and business software providers
- **2022-04** — Featured in 6-part podcast series with Sramana Mitra on applying AI to B2B lead generation
- **2021-02** — Named CEO of LeadCrunch (now Rev Intelligence), taking over leadership of AI-driven B2B prospecting platform

## Links

- Website: https://revint.ai
- LinkedIn: https://www.linkedin.com/in/jspier/
- Twitter/X: https://twitter.com/jonathanspier
- Facebook: https://www.facebook.com/jspier/

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Profile page: https://yespress.io/jonathan-spier
Published by YesPress — https://yespress.io
Last updated: 2026-05-14