# Jonathan Shar

> Jonathan Shar is the New York-based CEO of Barnes & Noble Education, appointed in June 2024 after leading Barnes & Noble College and BNED retail. His career spans Time Inc., CNNMoney, NOOK and Akademos, with a focus on consumer marketing, digital content and access to course materials.

- **Role:** Chief Executive Officer at Barnes & Noble Education, Inc.
- **Organizations:** Barnes & Noble Education, Inc., Barnes & Noble College, Akademos, Inc., Barnes & Noble, Inc., CNNMoney, Time Inc., KPMG
- **Education:** BA, Economics, Tufts University, MBA, University of Michigan, Ross School of Business
- **Known for:** Advanced from BNED product and revenue leadership to chief executive in six years., Led retail and campus e-commerce operations before his CEO appointment., Led BNED during fiscal 2026, when it reported $16.872 million in net income versus a $65.825 million loss in fiscal 2025.

## Career timeline

- **Early 1990s** — Worked as a KPMG analyst after Tufts.
- **1995** — Completed his Michigan MBA; entered consumer marketing at Time Inc.
- **2007** — Named general manager of CNNMoney.com after Sports Illustrated Group.
- **2010** — Joined Barnes & Noble to lead digital newsstand and emerging content; subsequently led NOOK Digital Content.
- **2014** — Appointed chief marketing officer at Akademos.
- **2018** — Joined BNED as senior vice president, revenue and product development, effective July 25.
- **2021** — Became president of Barnes & Noble College while serving as executive vice president of BNED Retail.
- **2024** — Appointed CEO of BNED, effective June 11.

## Achievements

- Advanced from BNED product and revenue leadership to chief executive in six years.
- Led retail and campus e-commerce operations before his CEO appointment.
- Led BNED during fiscal 2026, when it reported $16.872 million in net income versus a $65.825 million loss in fiscal 2025.

## Latest updates

- **2026-09** — BNED expected First Day Complete to reach more than 1.43 million students in fall 2026, up 26% from fall 2025; the figure was a forecast.
- **2026-07** — BNED reported fiscal 2026 net income of $16.872 million.
- **2025-11** — BNED announced completion of an internal accounting investigation and preliminary restated information; it attributed unsupported entries to a former employee acting alone.

## Links

- Website: https://www.bned.com/
- LinkedIn: https://www.linkedin.com/in/jonathan-shar-857b463

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Profile page: https://yespress.io/jonathan-shar
Published by YesPress — https://yespress.io
Last updated: 2026-10-24