# Jonathan Regev

> Jonathan Regev is the co-founder and CEO of The Farmer's Dog, the fresh, human-grade dog food company he started in 2015 with Brett Podolsky after the two met on a Birthright trip to Israel. A former Bain consultant and Rocket Internet entrepreneur-in-residence, Regev spent over a year planning the business before spending a dollar on infrastructure, building a subscription supply chain that ships pre-portioned, vet-formulated meals direct to dogs' doors. Under his leadership the company crossed more than $1 billion in annualized revenue, turned profitable, and won USA Today's Ad Meter with its 2023 Super Bowl debut.

- **Role:** Co-Founder & CEO at The Farmer's Dog
- **Organizations:** The Farmer's Dog, Bain & Company, Rocket Internet
- **Education:** Business, University of California, Berkeley, Haas School of Business, Universita Commerciale Luigi Bocconi, UC Berkeley Sutardja Center for Entrepreneurship and Technology (SCET)
- **Known for:** Co-founded and scaled The Farmer's Dog to more than $1.2B in annualized net revenue, Led the company to profitability, First pet food company to manufacture in a human food facility

## Career timeline

- **pre-2014** — Management consultant at Bain & Company
- **pre-2014** — Venture Founder and Entrepreneur-in-Residence at Rocket Internet, where HelloFresh was launched
- **2014** — Met co-founder Brett Podolsky on a Birthright trip to Israel
- **2015** — Co-founded The Farmer's Dog after a year-plus of planning and bootstrapping
- **2016** — Launched The Farmer's Dog to customers in July 2016 after speaking with 200+ factories
- **2021** — Raised $65M Series D (total funding reported around $168M)
- **2023** — Aired first national Super Bowl ad, 'Forever,' which won USA Today's Ad Meter
- **2025** — Reached more than $1.2B in annualized net revenue and turned profitable

## Achievements

- Co-founded and scaled The Farmer's Dog to more than $1.2B in annualized net revenue
- Led the company to profitability
- First pet food company to manufacture in a human food facility
- 2023 Super Bowl ad 'Forever' won USA Today's Ad Meter top spot
- Grew the company to roughly 900 employees with offices in New York, Boca Raton, and Nashville

## Latest updates

- **2025-02** — The Farmer's Dog reported surpassing $1.2B in annualized net revenue and reaching profitability.
- **2025-07** — Company reported growth to a large workforce with offices in New York, Boca Raton, and Nashville.

## Links

- Website: https://thefarmersdog.com
- LinkedIn: http://www.linkedin.com/in/jonathan-yoni-regev-26401416

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Profile page: https://yespress.io/jonathan-regev
Published by YesPress — https://yespress.io
Last updated: 2026-06-11