# Jonathan Lakin

> Jonathan Lakin is the British co-founder and CEO of Intent HQ, established in 2010. Educated in typography and graphic communication at the University of Reading and in business at IESE, he has worked across loyalty, analytics, recruitment technology and media ventures. His public work centres on interpreting customer behaviour, making enterprise AI usable and protecting privacy.

- **Role:** Co-founder and Chief Executive Officer at Intent HQ
- **Organizations:** Intent HQ, IESE Business School, Blacksun Plc, WhiteLight Systems, Global Workplace, eTalentworks, Rights Marketing, Humotion GmbH, Delaro GmbH
- **Nationality:** British
- **Education:** BA in Typography and Graphic Communication, University of Reading, Global Executive MBA, IESE Business School
- **Known for:** Co-founded and leads Intent HQ, established in 2010., Under his leadership, Intent HQ received AI Company of the Year at the British Data Awards 2024., Intent HQ received AI Business of the Year at the National AI Awards 2025 and Analytics Company of the Year at the British Data Awards 2025.

## Career timeline

- **Before 2010** — Worked across Blacksun Plc, WhiteLight Systems, Global Workplace, eTalentworks, Rights Marketing and Humotion; precise dates are not established in the public biography.
- **2003** — Graduating class of IESE’s Global Executive MBA.
- **2010** — Co-founded Intent HQ; Companies House records his appointment as director on 13 April 2010.
- **2019-2020** — Intent HQ’s gift supported the creation of IESE’s Chair on Changing Consumer Behavior, held by José Luis Nueno.
- **2025** — Intent HQ announced a Seed Group partnership to support expansion in Dubai and the MENA region.
- **2026** — Intent HQ launched IntentOne on 21 May; Lakin was listed on the 1 October Sifted Summit enterprise AI panel.

## Achievements

- Co-founded and leads Intent HQ, established in 2010.
- Under his leadership, Intent HQ received AI Company of the Year at the British Data Awards 2024.
- Intent HQ received AI Business of the Year at the National AI Awards 2025 and Analytics Company of the Year at the British Data Awards 2025.
- IntentOne was named AI Solution of the Year at the AI World Series Awards on 8 October 2026.
- Intent HQ supported IESE’s Chair on Changing Consumer Behavior.

## Latest updates

- **2026-10** — Intent HQ announced Gareth Evans as Chief Revenue Officer on 14 October; he joined on 1 September to lead global commercial operations.
- **2026-10** — IntentOne received AI Solution of the Year at the AI World Series Awards in Dubai on 8 October; the announcement was published on 14 October.
- **2026-10** — Sifted Summit listed Lakin on its 1 October main-stage session, How to win in enterprise AI.
- **2026-05** — Intent HQ launched IntentOne on 21 May.
- **2026-02** — IESE featured his reflections on entrepreneurship and the alumni community in its 5 February newsletter.
- **2025-06** — Appeared on episode 16 of UKAI’s The Business of AI with Tim Flagg, published on 17 June.

## Links

- Website: https://intenthq.com/
- LinkedIn: https://www.linkedin.com/in/jonathanlakinceo/
- Twitter/X: https://x.com/jm_lakin

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Profile page: https://yespress.io/jonathan-lakin
Published by YesPress — https://yespress.io
Last updated: 2026-10-21