# Jonathan Frohlinger

> Jonathan Frohlinger is the founder and CEO of Big Happy, a New York ad tech company that builds cinematic, story-driven 3D advertising across mobile and digital out-of-home (DOOH) screens. After years on the media-buying side spending over $100M and selling for firms like Verve, Starcom and Conde Nast, he started Big Happy in 2019 on a simple conviction: creative is a performance lever, not decoration. The company centralizes 3D creative production, media activation, targeting and measurement, runs on 1M+ DOOH screens and 7,000+ mobile publishers, and reports brand-recall and engagement lifts well above industry norms. Big Happy raised a $2.5M strategic round from Infolinks in 2024, was named Best Overall Mobile Marketing Company in the 2025 MarTech Breakthrough Awards, and in 2026 launched dynamic creative optimization for 3D DOOH and formed a board of advisors to scale creative-led omnichannel advertising.

- **Role:** Founder & CEO at Big Happy
- **Organizations:** Big Happy, Coffee Labs, Verve Mobile, Starcom USA, Conde Nast
- **Nationality:** American
- **Education:** BS in Business Economics, Minor in Political Science, Hofstra University
- **Known for:** Founded and scaled Big Happy to roughly 90 employees as an ad tech leader in high-impact DOOH and mobile advertising, Big Happy named Best Overall Mobile Marketing Company in the 2025 MarTech Breakthrough Awards, Grew Big Happy revenue 120% in 2023

## Career timeline

- **2011** — Graduated from Hofstra University with a BS in Business Economics and a minor in Political Science
- **2011-2017** — Held media and sales roles at Conde Nast, Starcom USA and Verve Mobile, buying and selling advertising for Fortune 500 brands
- **2017** — Joined Coffee Labs as Vice President of Sales
- **2019** — Founded Big Happy and became CEO, focused on high-impact mobile advertising
- **2023** — Big Happy posts 120% revenue growth for the year
- **2024** — Big Happy secures a $2.5M strategic investment from Infolinks Media
- **2025** — Big Happy launches its DOOH business; named Best Overall Mobile Marketing Company in the MarTech Breakthrough Awards
- **2026** — Launches dynamic creative optimization for 3D DOOH and forms a Board of Advisors for creative-led omnichannel advertising

## Achievements

- Founded and scaled Big Happy to roughly 90 employees as an ad tech leader in high-impact DOOH and mobile advertising
- Big Happy named Best Overall Mobile Marketing Company in the 2025 MarTech Breakthrough Awards
- Grew Big Happy revenue 120% in 2023
- Raised a $2.5M strategic investment from Infolinks Media in 2024
- Built a network reaching 1M+ DOOH screens and 7,000+ mobile publishers across North America
- Managed over $100M in media buying and drove $30M+ in revenue from Fortune 500 clients across his career
- Launched dynamic creative optimization for 3D DOOH, adapting ads to weather, location and local events in ~100 milliseconds

## Latest updates

- **2026-06** — Big Happy launched dynamic creative optimization for 3D DOOH, adapting ads in real time to weather, air quality, location and local events.
- **2026-03** — Big Happy formed a 2026 Board of Advisors to shape creative-led omnichannel advertising.
- **2025-08** — Big Happy named Best Overall Mobile Marketing Company in the 2025 MarTech Breakthrough Awards.

## Links

- Website: https://bighappy.co
- LinkedIn: http://www.linkedin.com/in/jonathanfrohlinger
- Instagram: https://www.instagram.com/bighappymedia/
- Facebook: https://facebook.com/p/Big-Happy-Media-100063548382593/

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Profile page: https://yespress.io/jonathan-frohlinger
Published by YesPress — https://yespress.io
Last updated: 2026-07-16