# Jonathan Carson

> Jonathan Carson is the co-founder and CEO of Antenna, the company that turned the messy guesswork of streaming subscriptions into a market standard. Two decades earlier he built BuzzMetrics, the company widely credited with inventing social media analytics, then sold it to Nielsen and ran Nielsen Digital. He has been chief revenue officer at both Vevo and The Trade Desk, and now spends his days explaining to studios, networks and Wall Street why people sign up for streaming services - and why they leave.

- **Role:** Co-Founder & CEO at Antenna
- **Organizations:** Antenna, BuzzMetrics, Nielsen, The Trade Desk, Vevo
- **Nationality:** American
- **Education:** B.A., Georgetown University
- **Known for:** Built and sold BuzzMetrics, the company widely credited with inventing social media analytics, to Nielsen in 2007, Served as CEO of Nielsen Digital, leading global digital and mobile strategy, Co-founded Antenna, now considered the market standard for subscription measurement and analytics

## Career timeline

- **1995** — Graduates from Georgetown University (Class of 1995)
- **1999-2007** — Co-founds and leads BuzzMetrics, pioneer of social media analytics
- **2007** — Sells BuzzMetrics to Nielsen
- **2007-2013** — Serves roughly six years at Nielsen, including CEO of Nielsen Digital, leading global digital and mobile strategy
- **2013-2016** — Chief Revenue Officer at Vevo
- **2019** — Co-founds Antenna with Rameez Tase
- **2019-2020** — Chief Revenue Officer at The Trade Desk
- **2020** — Antenna raises seed round led by Raine Ventures
- **2022** — Antenna raises Series A led by Bertelsmann Digital Media Investments (BDMI)

## Achievements

- Built and sold BuzzMetrics, the company widely credited with inventing social media analytics, to Nielsen in 2007
- Served as CEO of Nielsen Digital, leading global digital and mobile strategy
- Co-founded Antenna, now considered the market standard for subscription measurement and analytics
- Raised approximately $14.2M in total funding for Antenna, including a 2022 Series A led by BDMI
- Chief Revenue Officer at both Vevo and The Trade Desk
- Chaired Superdata (acquired by Nielsen) and Snaps (acquired by Quiq)

## Latest updates

- **2022-03** — Antenna closed its Series A funding round led by Bertelsmann Digital Media Investments.

## Links

- Website: https://antenna.live
- LinkedIn: https://www.linkedin.com/in/jonathancarson/
- Twitter/X: https://twitter.com/antennadata

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Profile page: https://yespress.io/jonathan-carson
Published by YesPress — https://yespress.io
Last updated: 2026-06-03