# Jonathan Bottomley > Jonathan Bottomley is EVP and Global Chief Marketing Officer of Calvin Klein and, since May 2026, EVP of Group Consumer & Brand Strategy at parent company PVH Corp. Oxford-educated in modern languages, he spent roughly two decades in advertising - most notably eleven years at BBH London, where he rose to joint chief strategy officer and worked on Axe/Lynx, Google, Audi and Samsung - before crossing to the client side as Ralph Lauren's first-ever CMO in 2017 and later CMO of Boll & Branch. Since joining Calvin Klein in June 2022 he has rebuilt the brand's marketing around what he calls an 'entertainment mentality': casting talent with 'cultural velocity' rather than raw follower counts, and pairing archival brand DNA with modern CRM and first-party data. The results have been loud - the January 2024 Jeremy Allen White underwear campaign generated an estimated $74 million in media impact value and roughly 30% year-over-year growth in underwear sales the week it launched, followed by Bad Bunny in 2025 and Dakota Johnson in 2026. - **Role:** EVP, Chief Marketing Officer, Calvin Klein & EVP, Group Consumer & Brand Strategy, PVH Corp. - **Organizations:** Calvin Klein, PVH Corp., Boll & Branch, Ralph Lauren, Virtue Worldwide (Vice Media), Bartle Bogle Hegarty (BBH), AMV BBDO - **Education:** BA and MA, Modern Languages, University of Oxford - **Known for:** Appointed Global Chief Marketing Officer of Calvin Klein in June 2022 and expanded to EVP, Group Consumer & Brand Strategy across all of PVH Corp. in May 2026., Led the January 2024 Jeremy Allen White Calvin Klein underwear campaign, which generated an estimated $74 million in media impact value and, per Forbes, roughly 30% year-over-year growth in underwear sales the week it launched., Served as the first-ever Chief Marketing Officer in Ralph Lauren's history, appointed in 2017. ## Career timeline - **1999** — Began his career as a brand strategist at AMV BBDO in London (reported via professional profile listings; not confirmed in a primary source). - **2005** — Joined Bartle Bogle Hegarty (BBH) London as a strategist. - **2008** — Promoted to head of strategy at BBH London. - **2012** — The global Axe/Lynx account he ran won the Grand Prix for Creative Effectiveness at Cannes Lions. - **2013** — Named joint chief strategy officer at BBH, working across Google, Audi and Samsung. - **2016** — Stepped down from BBH after eleven years and relocated from London to New York. - **2016-2017** — Chief Strategy Officer, North America at Virtue Worldwide, the creative agency arm of Vice Media. - **2017** — Appointed EVP and first-ever Chief Marketing Officer of Ralph Lauren. - **2021** — Named Chief Marketing Officer of direct-to-consumer bedding brand Boll & Branch. - **2022** — Appointed Global Chief Marketing Officer of Calvin Klein, effective June 6, reporting to Trish Donnelly, CEO of PVH Americas & Calvin Klein Global. - **2023** — Named one of Glossy's Top Marketers; began rebuilding Calvin Klein's CRM and first-party data engine. - **2024** — Launched the Jeremy Allen White spring campaign in January, which generated an estimated $74 million in media impact value; spoke at the BoF Professional Summit in New York in March; named to the Campaign US CMO 50. - **2025** — Launched the Bad Bunny Icon Cotton Stretch campaign, which drew over 26 million views on Calvin Klein's Instagram in its first 24 hours. - **2026** — Named to The Hollywood Reporter's Top Hollywood Marketers list for the Dakota Johnson denim campaign; in May, additionally appointed EVP, Group Consumer & Brand Strategy at PVH Corp., reporting to CEO Stefan Larsson. ## Achievements - Appointed Global Chief Marketing Officer of Calvin Klein in June 2022 and expanded to EVP, Group Consumer & Brand Strategy across all of PVH Corp. in May 2026. - Led the January 2024 Jeremy Allen White Calvin Klein underwear campaign, which generated an estimated $74 million in media impact value and, per Forbes, roughly 30% year-over-year growth in underwear sales the week it launched. - Served as the first-ever Chief Marketing Officer in Ralph Lauren's history, appointed in 2017. - Rose from strategist to joint chief strategy officer during eleven years at BBH London, one of the most awarded agencies in British advertising. - Ran the global Axe/Lynx account at BBH, which won the Grand Prix for Creative Effectiveness at Cannes Lions in 2012. - Named to the Campaign US CMO 50 in 2024. - Named one of Glossy's Top Marketers in 2023. - Named to The Hollywood Reporter's Top Hollywood Marketers list in 2026 for the Dakota Johnson campaign. - Delivered double-digit growth in Calvin Klein's denim business through direct-to-consumer channels in the quarter the Dakota Johnson campaign launched. - Oversaw the Bad Bunny 2025 campaign that drew more than 26 million views on Calvin Klein's Instagram within 24 hours. - Helped drive Calvin Klein to No. 4 on the Business of Fashion Brand Magic Index. ## Latest updates - **2026-05** — PVH Corp. announced his appointment as EVP, Group Consumer & Brand Strategy, reporting to CEO Stefan Larsson, while retaining the Global CMO role at Calvin Klein - which now reports to Global Brand President David Savman. - **2026-01** — Named to The Hollywood Reporter's Top Hollywood Marketers 2026 list alongside Dakota Johnson for Calvin Klein's '90s-inspired spring denim campaign, which he said drove double-digit DTC denim growth in the launch quarter. - **2025-03** — Oversaw the Bad Bunny campaign for Calvin Klein's Icon Cotton Stretch menswear line, which drew over 26 million Instagram views in its first 24 hours. - **2025-02** — Appeared in a Forbes CMO Network video interview with Seth Matlins on 'the business of telling truth with power.' - **2024-09** — Named to the Campaign US CMO 50 list. - **2024-03** — Spoke at the Business of Fashion Professional Summit in New York on how Calvin Klein taps into culture. ## Links - Website: https://calvinklein.com - LinkedIn: http://www.linkedin.com/in/jonathan-bottomley-5b96b379 --- Profile page: https://yespress.io/jonathan-bottomley Published by YesPress — https://yespress.io Last updated: 2026-07-27