# Jonas Nordlander

> Jonas Nordlander is a Swedish entrepreneur and investor who co-founded Tradera and Avito. After building online marketplaces in Sweden and Russia, he invested through Otiva and became one of four owners behind Sibbjäns, a working farm, restaurant and hotel on southern Gotland.

- **Role:** Co-founder at Otiva; co-owner at Sibbjäns
- **Organizations:** Tradera, Avito, Otiva, Sibbjäns
- **From:** Stockholm, Sweden
- **Nationality:** Swedish
- **Education:** Master’s degree in economics, Uppsala University, Maastricht University
- **Known for:** Co-founded Tradera, acquired by eBay in 2006., Co-founded Avito, whose January 2019 transaction implied a US$3.85 billion company valuation., Co-created Sibbjäns, included in the 2026 Condé Nast Traveler Hot List.

## Career timeline

- **1999** — Tradera launched; Nordlander was a co-founder and later its managing director.
- **2006** — eBay acquired Tradera; the announced base consideration was approximately SEK 365 million, or US$48 million, before costs and cash adjustment.
- **2007** — Moved to Moscow and launched Avito; Filip Engelbert became his co-founder.
- **2009** — Discussed the difficulties of auctions in Russia and Avito’s move towards classifieds.
- **2015** — Naspers acquired a majority stake in Avito in transactions valuing the company’s equity at US$2.7 billion.
- **2016** — Vladimir Pravdivy became Avito CEO. Nordlander and Engelbert also jointly invested SEK 500,000 in Blank Spot Project.
- **2019** — Naspers bought out remaining minority shareholders in Avito; Nordlander’s subsequent work included investing through Otiva.
- **2025** — Sibbjäns, co-owned with Kina Zeidler, Susanna Rönn and Pontus Rönn, soft-opened on southern Gotland.
- **2026** — Sibbjäns entered its first full season and appeared on the Condé Nast Traveler Hot List.

## Achievements

- Co-founded Tradera, acquired by eBay in 2006.
- Co-founded Avito, whose January 2019 transaction implied a US$3.85 billion company valuation.
- Co-created Sibbjäns, included in the 2026 Condé Nast Traveler Hot List.

## Latest updates

- **2026-02** — Sibbjäns announced that its first full season would begin on 2 April 2026, following a 2025 soft opening.
- **2026-10** — Research checked in October 2026: Sibbjäns is listed on the 2026 Condé Nast Traveler Hot List; its official site advertises an October 23-25 truffle weekend.

## Links

- Website: https://www.otiva.se/
- LinkedIn: https://www.linkedin.com/in/jonas-nordlander-749274

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Profile page: https://yespress.io/jonas-nordlander
Published by YesPress — https://yespress.io
Last updated: 2026-10-23