# Jonah Lopin

> Jonah Lopin is the co-founder and CEO of Crayon, a Boston-based market and competitive intelligence software company he started in 2015 with John Osborne. Before Crayon, he was HubSpot's sixth employee, running Customer Success from zero through the company's 2014 IPO. A Cornell physics grad with an MIT Sloan MBA, Lopin built Crayon on a simple frustration: companies obsess over their internal metrics while staying blind to what's happening in the market around them. His pitch is that competitive intelligence can be programmatic, continuous, and software-driven rather than a slide deck someone updates twice a year.

- **Role:** Co-Founder & CEO at Crayon
- **Organizations:** Crayon, HubSpot, Deloitte Consulting, MIT Sloan, Cornell University
- **Nationality:** American
- **Education:** BA, Physics, Cornell University, MBA, MIT Sloan School of Management
- **Known for:** Sixth employee at HubSpot and VP of Customer Success from startup through IPO, Co-founded and leads Crayon, a market-leading competitive intelligence platform, Scaled HubSpot's customer success operation to ~10,000 customers over six years

## Career timeline

- **early career** — Strategy & Operations consultant at Deloitte Consulting in Boston
- **circa 2007** — Earns MBA at MIT Sloan, where he meets future co-founder John Osborne
- **2000s** — Lives and works in China focused on entrepreneurship and non-profits; builds and launches social and mobile apps
- **2008** — Joins HubSpot as employee #6, eventually VP of Customer Success
- **2014** — On HubSpot management team from $0 through its IPO and ~$1B market cap
- **2015** — Co-founds Crayon; launches Crayon Inspire, a 'Pinterest for marketing' tool
- **2016** — Pivots to Crayon Intel, a market and competitive intelligence platform
- **2021** — Crayon raises Series B (latest reported $22M round)

## Achievements

- Sixth employee at HubSpot and VP of Customer Success from startup through IPO
- Co-founded and leads Crayon, a market-leading competitive intelligence platform
- Scaled HubSpot's customer success operation to ~10,000 customers over six years
- Raised roughly $37.9M in total funding for Crayon across multiple rounds

## Latest updates

- **2021-05** — Crayon raised its latest reported funding round (Series B, ~$22M).

## Links

- Website: https://www.jonahlopin.com/
- LinkedIn: https://www.linkedin.com/in/jonahlopin
- Twitter/X: https://twitter.com/jonahlopin

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Profile page: https://yespress.io/jonah-lopin
Published by YesPress — https://yespress.io
Last updated: 2026-06-11