# Jon Yoo

> Jon Yoo is the San Francisco-based CEO and co-founder of Suger, an enterprise software company that automates the listings, private offers, co-selling, metering, contracts and billing behind cloud marketplace transactions. After work in investment banking, strategy and operations at Salesforce, and business operations at Workstream, Yoo co-founded Suger in 2022 and took it through Y Combinator's Winter 2023 batch. The company announced a $15 million Series A in February 2025 and has since expanded from cloud marketplace infrastructure into buyer services and partner relationship management.

- **Role:** CEO and Co-Founder at Suger
- **Organizations:** Suger, Workstream, Salesforce, Wells Fargo Securities, Operators Guild, Vox Sportswear, Aclipse, Y Combinator
- **Education:** Economics, Dartmouth College
- **Known for:** Co-founded Suger and led it through Y Combinator's Winter 2023 batch., Said Suger grew from $500,000 to $2 million in annual recurring revenue in six months with a five-person team., Led Suger through a $15 million Series A announced in February 2025.

## Career timeline

- **2010-2014** — Co-founded Aclipse.
- **2013-2015** — Co-owned Vox Sportswear.
- **2017-2018** — Worked in leveraged finance investment banking at Wells Fargo Securities.
- **2018-2021** — Worked in strategy and operations at Salesforce, reaching manager.
- **2022** — Worked in business operations at Workstream.
- **2022** — Co-founded Suger and became CEO.
- **2023** — Suger joined Y Combinator's Winter 2023 batch.
- **2025** — Suger announced a $15 million Series A led by Threshold Ventures.
- **2026** — Suger expanded into buyer services and launched a partner relationship management product.

## Achievements

- Co-founded Suger and led it through Y Combinator's Winter 2023 batch.
- Said Suger grew from $500,000 to $2 million in annual recurring revenue in six months with a five-person team.
- Led Suger through a $15 million Series A announced in February 2025.
- Suger reported more than quadrupling revenue during 2024 and serving over 200 customers by its Series A announcement.
- Expanded Suger's product scope from cloud marketplace infrastructure into buyer services and partner relationship management.

## Latest updates

- **2026-07** — Published a detailed public guide titled 'What it's like working with me.'
- **2026-06** — Introduced Suger PRM, extending the company beyond cloud marketplaces into broader partner revenue operations.
- **2025-12** — Announced Suger's Buyer Service Platform for AWS Marketplace after more than 100 conversations with procurement and FinOps leaders.
- **2025-09** — Reported that Suger had processed more than $6 billion in cloud marketplace total contract value and served more than 250 companies.
- **2025-04** — Appeared on the AWS for Software Companies podcast to discuss marketplace deployment, metering, billing and AI software distribution.
- **2025-02** — Suger announced a $15 million Series A led by Threshold Ventures.

## Links

- Website: https://www.suger.io
- LinkedIn: https://www.linkedin.com/in/jon-yoo

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Profile page: https://yespress.io/jon-yoo
Published by YesPress — https://yespress.io
Last updated: 2026-08-26