# Jon Carter

> Jon Carter is the CEO and Founder of Prado, an Austin-based technology platform that connects physicians, nutrition providers, and food businesses to make food function as medicine — unlocking $170 billion in pre-tax HSA/FSA dollars for medically tailored meals. Before Prado, Carter built a career spanning digital product leadership at Union Bank and Live Nation (where he ran eCommerce for 600+ artist brands including Jay-Z and Madonna), and CEO of Snap Kitchen. His father died from type 2 diabetes, and that loss transformed into a professional mission: eliminate the friction preventing food from operating as healthcare.

- **Role:** CEO and Founder at Prado
- **Organizations:** Prado, Greenbush Capital, MuckerLab, General Assembly, Everytable
- **Nationality:** American
- **Education:** BA in Economics, University of California, Berkeley, MBA, UCLA Anderson School of Management
- **Known for:** Raised $5.75M seed round from 12+ investors including Bonfire Ventures, Slauson & Co., January Ventures, and Supply Change Capital, Ran eCommerce for 600+ brands at Live Nation including Jay-Z, Madonna, U2, Shakira, and NASCAR as SVP & GM, Built and scaled Prado to 25+ million healthy meals supported

## Career timeline

- **2003-2007** — VP of Product at UBOC.COM (Union Bank of California), $97B-asset bank's eCommerce arm
- **2007-2010** — VP of Product at Live Nation / Ticketmaster
- **2011-2013** — SVP & GM of eCommerce at Live Nation - ran product, design, engineering for 600+ artist brands including Jay-Z, Madonna, U2, Shakira
- **2013** — Founded / joined Greenbush Capital as Principal
- **2012-present** — Mentor at MuckerLab (Mucker Capital accelerator)
- **2015-2018** — Chief Digital Officer & CTO at Snap Kitchen - built MVP, mobile web app, POS integration
- **2017** — Angel investment in Self Financial, Inc. (fintech credit-building company)
- **2019-2020** — CEO of Snap Kitchen - led omni-channel digital strategy
- **2020** — Founded Prado in Austin, TX
- **2022-06** — Recognized as #BlackManWhoLeads by Black to Business community
- **2022-11** — Raised $5.75M seed round led by Bonfire Ventures with 12+ co-investors
- **2024** — Angel investment in VitaBowl (health food company)
- **2024-2025** — Prado surpasses 25+ million healthy meals supported; partners with Trifecta for HSA/FSA meal delivery
- **2025-11** — Trifecta partnership announced, expanding HSA/FSA-eligible meal delivery to Trifecta's customer base

## Achievements

- Raised $5.75M seed round from 12+ investors including Bonfire Ventures, Slauson & Co., January Ventures, and Supply Change Capital
- Ran eCommerce for 600+ brands at Live Nation including Jay-Z, Madonna, U2, Shakira, and NASCAR as SVP & GM
- Built and scaled Prado to 25+ million healthy meals supported
- Recognized as a #BlackManWhoLeads by Black to Business (2022)
- Led Snap Kitchen as CEO with omni-channel digital transformation; company now distributed through Whole Foods
- Built the first platform enabling HSA/FSA payment for medically tailored physician-prescribed meal plans
- Secured partnerships with Trifecta, FitLife Foods, Epicured, Everytable, and other food operators
- Angel investor in Self Financial, VitaBowl, and Prep to Your Door
- Mentor at MuckerLab accelerator and instructor at General Assembly

## Latest updates

- **2025-11** — Prado announced a partnership with Trifecta, enabling Trifecta's meal plans to be purchased with HSA/FSA funds through Prado's platform
- **2025** — Prado reached 25+ million healthy meals supported through the platform
- **2024-12** — Jon Carter featured in Frontlines.io interview on revolutionizing food as medicine and streamlining nutrition subscriptions
- **2024-11** — Featured on Category Visionaries podcast/YouTube discussing $5.7M raise and food accessibility mission
- **2024** — Angel investment in VitaBowl, a health food company

## Links

- Website: https://www.getprado.com
- LinkedIn: https://www.linkedin.com/in/jondcarter/
- Twitter/X: https://twitter.com/jondcarter
- Instagram: https://www.instagram.com/jondcarter/
- Facebook: https://www.facebook.com/pradolocal

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Profile page: https://yespress.io/jon-carter
Published by YesPress — https://yespress.io
Last updated: 2026-06-30