# Jon Adams

> Jon Adams is the Austin-based founder and CEO of TAG Strategies. His background includes John McCain’s 2008 presidential team, digital analytics for Mitt Romney’s campaign, data-platform work at Targeted Victory, and digital leadership at the National Republican Senatorial Committee. He works alongside his wife, managing partner Michael McCollum Adams, and has spoken publicly about political texting, campaign creative and reaching voters.

- **Role:** Founder & CEO at TAG Strategies
- **Organizations:** TAG Strategies, National Republican Senatorial Committee, Targeted Victory, Mitt Romney presidential campaign, John McCain presidential campaign
- **Education:** University of Alabama
- **Known for:** Founded and leads TAG Strategies., Held senior digital strategy roles at the NRSC during the 2016 and 2018 election cycles., Invited to speak in a Harvard Institute of Politics study group in March 2025.

## Career timeline

- **2008** — Worked on John McCain’s presidential team.
- **2012** — Managed digital analytics for Mitt Romney’s presidential campaign.
- **—** — Worked as Project Manager of Data Platforms at Targeted Victory before joining the NRSC.
- **2016 and 2018** — Served as NRSC Senior Advisor and Digital Director during Republican Senate majority campaigns.
- **2019** — Participated in MediaPost’s January 15 political peer-to-peer texting panel.
- **2020** — Michael McCollum Adams later described building TAG together at their dining room table in 2020; this is her account, not a verified legal founding date.
- **2024** — Appeared on Wesley Donehue’s January 30 podcast and spoke at the Pollies on creative content with limited budgets.
- **2025** — Joined Ryan Dollar’s March 6 Harvard Institute of Politics study group on reaching voters through new media.

## Achievements

- Founded and leads TAG Strategies.
- Held senior digital strategy roles at the NRSC during the 2016 and 2018 election cycles.
- Invited to speak in a Harvard Institute of Politics study group in March 2025.

## Latest updates

- **2025-03** — Spoke at Harvard’s Institute of Politics as a guest of Spring 2025 Fellow Ryan Dollar about reaching voters in a new media environment.

## Links

- Website: https://tagstrategies.co/
- LinkedIn: https://www.linkedin.com/in/jonadams3
- Twitter/X: https://x.com/JonAdams
- Instagram: https://www.instagram.com/jonadams3/
- Facebook: https://www.facebook.com/jhadams86

---

Profile page: https://yespress.io/jon-adams
Published by YesPress — https://yespress.io
Last updated: 2026-10-06