# Johnson Outdoors

> Johnson Outdoors is a Racine, Wisconsin-based public manufacturer and marketer of outdoor recreation equipment whose portfolio includes Minn Kota trolling motors, Humminbird fish finders, Cannon downriggers, SCUBAPRO dive gear, Old Town canoes and kayaks, Carlisle paddles, and Jetboil cooking systems. It sells through retailers, specialty dealers, distributors, boat manufacturers, and its own ecommerce sites, with fishing generating roughly 78% of fiscal 2025 sales.

- **Founded:** 1970
- **Headquarters:** Racine, United States
- **Founders:** Samuel C. Johnson (Founder)
- **Team size:** Approximately 1,300 regular full-time employees as of October 3, 2025, including about 950 in the United States and 350 outside it.
- **Products:** Minn Kota, Humminbird, Cannon, SCUBAPRO, Old Town
- **Notable:** Listed on Nasdaq under the ticker JOUT following its 1987 initial public offering., Humminbird XPLORE won the 2025 ICAST Best in Category award for Marine Electronics and the 2025 ICAST Anglers' Choice Award., Minn Kota pioneered Spot-Lock GPS anchoring, allowing anglers to hold boat position electronically.

## Products & services

- **Minn Kota** — Electric trolling motors, shallow-water anchors, marine battery chargers and connected boat-control systems.
- **Humminbird** — Fish finders, sonar, chartplotters, GPS navigation, lake and coastal mapping, and the XPLORE and MEGA imaging families.
- **Cannon** — Manual and electric downriggers and accessories for precise controlled-depth trolling.
- **SCUBAPRO** — Regulators, buoyancy compensators, dive computers, gauges, wetsuits, masks, fins, snorkels and accessories.
- **Old Town** — Canoes, recreational and fishing kayaks, motorized and pedal-drive watercraft, paddles and personal flotation devices.
- **Carlisle** — Paddles for kayaks, canoes and stand-up paddleboards.
- **Jetboil** — Compact, fuel-efficient personal and group outdoor cooking systems and accessories.

## Achievements

- Listed on Nasdaq under the ticker JOUT following its 1987 initial public offering.
- Humminbird XPLORE won the 2025 ICAST Best in Category award for Marine Electronics and the 2025 ICAST Anglers' Choice Award.
- Minn Kota pioneered Spot-Lock GPS anchoring, allowing anglers to hold boat position electronically.
- Built a portfolio that spans brands founded as early as Old Town in 1898 and Minn Kota in 1934.
- Returned to operating income in the first half of fiscal 2026, with net sales up 21.5% year over year.

## Latest updates

- **2026-05** — Fiscal second-quarter net sales rose 16% to $194.5 million; operating income reached $10.3 million and all three reportable segments grew.
- **2026-02** — Fiscal first-quarter sales increased 31% to $140.9 million, with Fishing up 36%, Camping & Watercraft Recreation up 12%, and Diving up 15%.
- **2025-12** — Reported fiscal 2025 net sales of $592.4 million and a $16.2 million operating loss, improved from a $43.5 million operating loss in fiscal 2024.
- **2025-09** — Humminbird XPLORE received the 2025 ICAST Anglers' Choice Award after winning Best in Category for Marine Electronics.
- **2025-03** — Minn Kota launched Kayak Terrova, bringing Spot-Lock, AutoPilot, Drift Mode and One-Boat Network integration to kayak anglers.

## Links

- Website: https://johnsonoutdoors.com
- LinkedIn: https://www.linkedin.com/company/johnson-outdoors
- Twitter/X: https://twitter.com/cannonfishing
- Facebook: https://facebook.com/Johnson-Outdoors-Retail-Store-177306818961306/

---

Profile page: https://yespress.io/johnson-outdoors
Published by YesPress — https://yespress.io
Last updated: 2026-08-13