# John Weiss

> John Weiss is the co-founder and co-CEO of CURICH | WEISS, the communications agency now operating as CURICH WEISS AMPLIFY. He co-founded the business with James Curich in 2015 after roles at Magrino, Edelman and ALOHA. His work spans hospitality, travel, food, wine and spirits, with a public record of creative brand collaborations, team development and volunteer tutoring with School on Wheels.

- **Role:** Co-Founder and Co-CEO at CURICH | WEISS (CURICH WEISS AMPLIFY)
- **Organizations:** CURICH | WEISS / CURICH WEISS AMPLIFY, Magrino Public Relations, Edelman, ALOHA, School on Wheels (volunteer)
- **Education:** BA, International Relations, Boston University, The Hotchkiss School
- **Known for:** Co-founded CURICH | WEISS in 2015; the first proposal won a portfolio of six spirits brands, and five additional clients signed by the one-month anniversary., Co-leads the agency recognized as Hospitality Agency of the Year at The PR Net Next Gen Awards 2024., Co-leads CURICH WEISS AMPLIFY, winner of PR Agency of the Year at Icons of Whisky America 2026.

## Career timeline

- **2005-2014** — Worked at Magrino Public Relations, progressing to Senior Account Director; employment directory dates the start to January 2005.
- **2009** — Represented A Voce while at the Susan Magrino Agency; dined there with food writer Bret Thorn.
- **2014** — Served as Vice President at Edelman.
- **2014-2015** — Head of Public Relations at ALOHA.
- **2015** — Co-founded CURICH | WEISS with James Curich.
- **2022** — Agency recognition described expanded digital and strategy services and his School on Wheels volunteering.
- **2024** — Co-led the agency recognized as Hospitality Agency of the Year by The PR Net Next Gen Awards.
- **2025** — Marked ten years of the agency in a joint founders interview.
- **2026** — CURICH WEISS AMPLIFY won PR Agency of the Year at Icons of Whisky America.

## Achievements

- Co-founded CURICH | WEISS in 2015; the first proposal won a portfolio of six spirits brands, and five additional clients signed by the one-month anniversary.
- Co-leads the agency recognized as Hospitality Agency of the Year at The PR Net Next Gen Awards 2024.
- Co-leads CURICH WEISS AMPLIFY, winner of PR Agency of the Year at Icons of Whisky America 2026.
- Publicly highlighted the collaboration between The Ritz-Carlton Maui, Kapalua and milliner Gigi Burris.

## Latest updates

- **2026-02** — CURICH WEISS AMPLIFY won PR Agency of the Year at the Icons of Whisky America awards, announced February 12 in Louisville.
- **2026-09** — An agency recruitment notice posted September 30 described a coordinator role with training and a potential route into account work; the listing expired October 16.

## Links

- Website: https://www.curichweiss.com/
- LinkedIn: https://www.linkedin.com/in/john-weiss-b3888611

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Profile page: https://yespress.io/john-weiss
Published by YesPress — https://yespress.io
Last updated: 2026-10-24