# John Simpson

> John Simpson is Co-CEO and Co-Founder of Digital Health Strategies (DHS), a Washington, D.C.-based data and technology company he started in 2014 with Ben Texter after both worked at Blue State Digital, the agency behind Barack Obama's 2008 and 2012 digital campaigns. DHS builds the Share of Health patient loyalty platform, using propensity modeling and precision marketing to help large health systems - including Scripps Health, Providence, Johns Hopkins Medicine, Geisinger and Hackensack Meridian Health - deepen patient relationships, close care gaps and turn grateful patients into donors. A McGill and University of Chicago graduate who spent two decades in media and digital fundraising at Digitas and Deep Focus, Simpson closed a Series A round in December 2023 and has landed DHS on the Inc. 5000.

- **Role:** Co-CEO and Co-Founder at Digital Health Strategies
- **Organizations:** Digital Health Strategies, Blue State Digital, Digitas, Deep Focus
- **Nationality:** Canadian
- **Education:** BA, English Literature, McGill University, MA, Media Theory, University of Chicago
- **Known for:** Co-founded Digital Health Strategies in 2014, Built the Share of Health patient loyalty platform used by major U.S. health systems, Grew DHS onto the Inc. 5000 list of fastest-growing private companies

## Career timeline

- **Early career** — Director, Media at Deep Focus, a digitally-led creative and content agency
- **Mid career** — Vice President Director, Media at Digitas, working with clients including American Express
- **Pre-2014** — Managing Director at Blue State Digital, the agency behind Obama's 2008 and 2012 digital campaigns
- **2014** — Co-founded Digital Health Strategies with Ben Texter
- **2023** — Closed Series A funding round led by David Schultz of MediaLogic; expanded the Share of Health platform

## Achievements

- Co-founded Digital Health Strategies in 2014
- Built the Share of Health patient loyalty platform used by major U.S. health systems
- Grew DHS onto the Inc. 5000 list of fastest-growing private companies
- Closed a Series A funding round in December 2023
- Directed digital fundraising initiatives generating millions in online contributions across healthcare, nonprofit and advocacy
- Featured in The New York Times and AdAge
- Regular speaker at SHSMD, Forum for Healthcare Strategists, HCIC and AHP International

## Latest updates

- **2023-12** — Digital Health Strategies closed a Series A funding round led by David Schultz of MediaLogic to expand the Share of Health patient loyalty platform.

## Links

- Website: https://digitalhealthstrategies.com
- LinkedIn: http://www.linkedin.com/in/jsimps3
- Twitter/X: https://twitter.com/digitalhealth1

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Profile page: https://yespress.io/john-simpson
Published by YesPress — https://yespress.io
Last updated: 2026-06-11