# John McLeod

> John McLeod is a Canadian technology marketing executive and CPA who serves as Head of Marketing at RideCo On-Demand Transit. Across roles at D2L, VersaPay, EventMobi and RideCo, his career has focused on helping complex business software earn a simple place in the market, from learning platforms and accounts-receivable automation to the optimization systems behind public transit.

- **Role:** Head of Marketing at RideCo On-Demand Transit
- **Organizations:** RideCo On-Demand Transit, EventMobi, VersaPay, Communitech, D2L (formerly Desire2Learn), Allstream, AT&T Canada, MetroNet Communications
- **Education:** Bachelor of Business Administration (BBA), Wilfrid Laurier University, Master of Business Administration (MBA), Marketing and International Business, Ivey Business School at Western University
- **Known for:** Contributed to D2L's growth from 35 employees to nearly 900 employees serving 13 million learners, according to his AICPA speaker biography., Helped lead D2L marketing during the company's 2012 $80 million Series A and international expansion., Built and delivered VersaPay's brand and marketing strategy after joining the company in 2014.

## Career timeline

- **Before 2006** — Held technology-sector leadership roles at MetroNet Communications, AT&T Canada and Allstream.
- **2006-2014** — Spent eight years at Desire2Learn, ultimately serving as Vice President of Marketing during a period of substantial international growth.
- **2014** — Joined VersaPay as Vice President of Marketing and later served as Chief Marketing Officer.
- **2020** — Was VersaPay's CMO when shareholders considered the company's acquisition by an affiliate of Great Hill Partners.
- **After 2020** — Worked as a SaaS growth marketing and brand consultant and served as interim CMO at EventMobi.
- **By 2022-present** — Serves as Head of Marketing at RideCo On-Demand Transit, representing the company in transit-industry media, events and partnership communications.
- **2024** — Appeared in RideCo's APTAtech conference report from Philadelphia about SEPTA's paratransit modernization.
- **2025** — Publicly welcomed RideCo's work with New York City Transit on modernization of Access-A-Ride.

## Achievements

- Contributed to D2L's growth from 35 employees to nearly 900 employees serving 13 million learners, according to his AICPA speaker biography.
- Helped lead D2L marketing during the company's 2012 $80 million Series A and international expansion.
- Built and delivered VersaPay's brand and marketing strategy after joining the company in 2014.
- Served as a public spokesperson for RideCo's 2023 technology integration and partnership with Uber.
- Represented RideCo in the 2024 APTAtech conference video about SEPTA's modernized paratransit service.
- Supports communications around RideCo deployments with major transit agencies, including SEPTA and New York City Transit.

## Latest updates

- **2026-08** — Shared RideCo's announcement about AI-assisted processing of paratransit eligibility forms.
- **2026-02** — RideCo announced that McLeod would attend APTA's Marketing, Communications and Customer Experience Workshop in Savannah.
- **2025-10** — Posted that RideCo would work with New York City Transit to modernize Access-A-Ride.
- **2025-04** — Listed as RideCo's Head of Marketing for a webinar on a customer-centric modernized paratransit framework.

## Links

- Website: https://rideco.com
- LinkedIn: https://www.linkedin.com/in/john-mcleod1

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Profile page: https://yespress.io/john-mcleod
Published by YesPress — https://yespress.io
Last updated: 2026-08-24