# John Marshall

> John Marshall is the President and CEO of Userful, the software company that swapped racks of proprietary AV hardware for a browser and a network cable. Named CEO in October 2018, he pivoted a video-wall vendor into a software-defined platform for enterprise-wide operational awareness, the Userful Infinity Platform, now used by hundreds of enterprises across control rooms, command centers and digital signage. A Northwestern and University of Michigan graduate with 25-plus years leading wireless, IoT and networking startups, he ran Userful to 50% year-over-year enterprise sales growth in 2024 with 80% of revenue flowing through a global channel of roughly 100 partners. Off the clock he is a former backcountry guide and adventure racer turned birder.

- **Role:** President & CEO at Userful
- **Organizations:** Userful, Cirrent, LILEE Systems, SkyCross, SiBEAM, Ruckus Wireless, 2Wire, 3Com
- **Nationality:** American
- **Education:** Bachelor's degree, Northwestern University, Master's in Marketing and Venture Finance, University of Michigan Business School
- **Known for:** Repositioned Userful from a video-wall hardware-adjacent vendor to a software-defined AV over IP and operational awareness platform, Grew Userful enterprise sales 50% year over year in 2024, Built a channel-first model where roughly 80% of revenue flows through about 100 global partners

## Career timeline

- **1990s-2000s** — Early roles at networking pioneers 3Com, 2Wire and Ruckus Wireless
- **2000s** — Vice President at SiBEAM, an innovator in wireless transmission of HD video
- **2010s** — CMO and VP/GM at SkyCross, a leader in 4G/5G antenna technology
- **2010s** — Senior Vice President of Sales and Marketing at LILEE Systems (enterprise connectivity and mobile broadband)
- **2010s** — Startup leadership role at Cirrent, secure Wi-Fi connectivity for IoT devices
- **2018** — Named President & CEO of Userful Corporation on October 17, 2018
- **2022** — Announced end-to-end AV over IP solution pairing Userful's platform with LG webOS signage
- **2024** — Led Userful to 50% year-over-year enterprise sales growth; presented at ISE 2024
- **2025** — Userful Infinity Platform named 'Data Visualization Platform of 2025' by CIO Review

## Achievements

- Repositioned Userful from a video-wall hardware-adjacent vendor to a software-defined AV over IP and operational awareness platform
- Grew Userful enterprise sales 50% year over year in 2024
- Built a channel-first model where roughly 80% of revenue flows through about 100 global partners
- Oversaw the Userful Infinity Platform being named Data Visualization Platform of 2025 by CIO Review
- Established technology partnership with LG for end-to-end software-defined AV over IP signage

## Latest updates

- **2025-02** — Shared that the Userful Infinity Platform was recognized as Data Visualization Platform of 2025 by CIO Review.
- **2024** — Announced 50% year-over-year enterprise sales growth driven by channel partnerships.
- **2024-01** — Appeared at ISE 2024 in a MarketScale interview on software-defined, modernized IT operations.

## Links

- Website: https://userful.com
- LinkedIn: https://www.linkedin.com/in/john-marshall-ceo/
- Twitter/X: https://twitter.com/Userful
- YouTube: https://www.youtube.com/watch?v=X8DR1jvDHdw
- Facebook: https://facebook.com/userful/

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Profile page: https://yespress.io/john-marshall
Published by YesPress — https://yespress.io
Last updated: 2026-07-01