# John Gallegos

> John Gallegos is the Huntington Beach-based founder and CEO of UNITED COLLECTIVE, the independent communications group formed in 2017 from the agency he founded in 2001 and complementary specialist businesses. His ventures also include SouthNorte Brands and AIM Sports Group, extending his work in culturally informed marketing into consumer products and youth sports.

- **Role:** Founder and CEO at UNITED COLLECTIVE
- **Organizations:** UNITED COLLECTIVE, GALLEGOS United, AIM Sports Group, SouthNorte Brands
- **From:** East Los Angeles, United States
- **Nationality:** American
- **Education:** University of Southern California
- **Known for:** Built the agency that received Ad Age’s 2007 multicultural agency recognition and Adweek’s 2008 Multicultural Agency of the Year award., Expanded his original advertising agency into UNITED COLLECTIVE in 2017., Led the business whose relationship with the California Milk Processor Board expanded from multicultural assignments to the lead agency-of-record remit.

## Career timeline

- **2001** — Founded Grupo Gallegos, now GALLEGOS United.
- **2017** — Formed UNITED COLLECTIVE, bringing together five specialist agencies; Grupo Gallegos became GALLEGOS United.
- **2018** — GALLEGOS United launched a statewide campaign as the California Milk Processor Board’s lead agency of record.
- **2019** — Increased his SouthNorte investment and became majority owner.
- **2025** — UNITED COLLECTIVE appointed Paul Miser President and Chief Strategy Officer in October; AIM+ launched in October.
- **2026** — AIM Sports Group and JVA announced a digital partnership through 2028.

## Achievements

- Built the agency that received Ad Age’s 2007 multicultural agency recognition and Adweek’s 2008 Multicultural Agency of the Year award.
- Expanded his original advertising agency into UNITED COLLECTIVE in 2017.
- Led the business whose relationship with the California Milk Processor Board expanded from multicultural assignments to the lead agency-of-record remit.
- Became SouthNorte’s majority owner in 2019.
- Founded AIM Sports Group, whose AIM+ platform became JVA’s digital partner through 2028.

## Latest updates

- **2026-05** — AIM Sports Group announced its AIM+ digital partnership with JVA through 2028. At the announcement, Gallegos reported more than two million highlight clips and over 30,000 athlete profiles.
- **2026-02** — Featured in KTLA coverage of AIM’s youth-sports camera and video platform.
- **2025-10** — Appointed Paul Miser President and Chief Strategy Officer at UNITED COLLECTIVE.

## Links

- Website: https://www.unitedcollective.com/
- LinkedIn: https://www.linkedin.com/in/john-gallegos-bb40541/

---

Profile page: https://yespress.io/john-gallegos
Published by YesPress — https://yespress.io
Last updated: 2026-10-22