# John Fluevog Shoes

> John Fluevog Shoes is a privately held Vancouver designer and retailer that turns historically inspired, deliberately unconventional footwear into a direct-to-consumer community business. Its shoes, boots and accessories sell online and through a network of characterful stores, while limited collaborations, events, an artist grant and the Fluemarket resale platform give customers reasons to participate long after checkout.

- **Founded:** 1970
- **Headquarters:** Vancouver, Canada
- **Founders:** John Fluevog (Founder and designer), Peter Fox (Co-founder of predecessor Fox and Fluevog)
- **Team size:** 91 employees in the supplied dataset; LinkedIn lists a 201-500 employee company-size band.
- **Products:** Designer footwear, Accessories and shoe care, Open Source Footwear, Fluemarket, Flummunity programs
- **Notable:** Operating continuously from Vancouver roots since 1970, with more than five decades as an independent designer-retailer., Named among Fast Company's most innovative fashion companies in 2010., Subject of the Museum of Vancouver's 2010 retrospective 'Fox, Fluevog & Friends,' featuring about 150 shoes from 1968 to 2000.

## Products & services

- **Designer footwear** — Limited and seasonal shoes, boots, heels, flats, sandals and clogs for women and men, designed in Vancouver and sold under named style families.
- **Accessories and shoe care** — Bags, belts, socks, insoles, laces, polish and branded shoe cream sold alongside footwear.
- **Open Source Footwear** — A customer co-creation program that invited public shoe ideas and turned selected concepts into commercial designs; now maintained as a historical community project.
- **Fluemarket** — The official peer-to-peer marketplace for buying and selling pre-owned Fluevog shoes, relaunched with resale technology partner Treet.
- **Flummunity programs** — Store events, the annual Flummunity Fest, a fan gift exchange and a Facebook community built around collectors and wearers.
- **Fluevog Artist Grant** — An annual $10,000 grant plus footwear and promotion for an emerging artist in Canada or the United States.

## Achievements

- Operating continuously from Vancouver roots since 1970, with more than five decades as an independent designer-retailer.
- Named among Fast Company's most innovative fashion companies in 2010.
- Subject of the Museum of Vancouver's 2010 retrospective 'Fox, Fluevog & Friends,' featuring about 150 shoes from 1968 to 2000.
- John Fluevog received the Canadian footwear industry's Shoe Person of the Year recognition in 2012.
- Shoes worn by performers including Madonna, Beyoncé, Lady Gaga, Jack White and Alice Cooper.
- Created Open Source Footwear in 2002, an early customer co-design program.
- Established the $10,000 annual Fluevog Artist Grant in 2017.
- Built an international direct retail footprint across Canada, the United States and Europe.

## Latest updates

- **2026-07** — Released the Fall/Winter 2026 collection under creative director Arabella Barros, mixing Edwardian and Napoleonic references with Machine Age imagery.
- **2026-05** — Named Montréal and Toronto multidisciplinary artist Christy Kunitzky the 2026 Fluevog Artist Grant recipient.
- **2026-03** — Launched limited kidney-awareness shoes and a pin, with donations supporting Canadian and U.S. kidney organizations after John Fluevog received a kidney transplant in 2025.
- **2026-03** — Presented another Comme des Garçons collaboration on the Fall/Winter 2026 Paris runway.
- **2026-02** — Relaunched the Fluemarket resale platform with Treet, including easier listings and buyer ISO requests.
- **2025-12** — Released the Sarah Squirm clog boot with comedian Sarah Sherman and pledged 15% of sales to Trans Lifeline.
- **2025-07** — Introduced eight new shoe families in the medieval-themed Fall/Winter 2025 collection.
- **2025-06** — Released the limited Jack boot with Third Man Records for CAD$599 or US$499.

## Links

- Website: https://www.fluevog.com
- LinkedIn: https://www.linkedin.com/company/john-fluevog-shoes
- Twitter/X: https://twitter.com/fluevog
- Instagram: https://www.instagram.com/fluevog
- Facebook: https://www.facebook.com/fluevog
- TikTok: https://www.tiktok.com/@fluevog

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Profile page: https://yespress.io/john-fluevog-shoes
Published by YesPress — https://yespress.io
Last updated: 2026-08-23