# John Fieldly

> John Fieldly is chairman and chief executive officer of Celsius Holdings, the Boca Raton beverage company behind CELSIUS, Alani Nu and Rockstar Energy in the U.S. and Canada. An accounting graduate of the University of South Florida and a Florida CPA, he joined Celsius as CFO in January 2012 and became CEO in April 2018. His tenure spans a 2022 PepsiCo distribution agreement, international expansion and a shift to a multi-brand business that reported $2.515 billion in 2025 revenue.

- **Role:** Chairman and Chief Executive Officer at Celsius Holdings, Inc.
- **Organizations:** Celsius Holdings, Inc., University of South Florida President’s Global Leadership Council, Eckerd Drugs, Inc., Lebhar-Friedman, Oragenics, Inc.
- **From:** Newburgh, New York, United States
- **Education:** Bachelor of Science in Accounting, University of South Florida
- **Known for:** Beverage Industry’s 2022 Executive of the Year., BevNET’s 2023 Person of the Year., A 2024 South Florida Business Journal Ultimate CEO honoree.

## Career timeline

- **Before 2012** — Worked at Eckerd Drugs, Lebhar-Friedman and Oragenics; held a corporate controller role at Oragenics.
- **2004** — Graduated from the University of South Florida with an accounting degree.
- **2012-01** — Joined Celsius as chief financial officer.
- **2017-03** — Became interim CEO while remaining CFO; joined the board.
- **2017-06** — Celsius returned to Nasdaq; Fieldly was interim CEO and CFO.
- **2018-04** — Appointed chief executive officer on April 17.
- **2021-08** — Became chairman, according to the 2026 proxy biography.
- **2022-08** — Celsius and PepsiCo announced a long-term distribution agreement and $550 million preferred-stock investment.
- **2024** — Joined USF’s President’s Global Leadership Council.
- **2025-03** — His service as company president ended March 24; he continued as chairman and CEO.
- **2025-04** — Celsius completed its Alani Nu acquisition.
- **2025-08** — Celsius acquired Rockstar Energy in the U.S. and Canada.
- **2026-08** — Announced leadership realignment during the shift to a three-brand portfolio.

## Achievements

- Beverage Industry’s 2022 Executive of the Year.
- BevNET’s 2023 Person of the Year.
- A 2024 South Florida Business Journal Ultimate CEO honoree.
- Led Celsius as CEO as annual revenue reached approximately $1.318 billion in 2023.
- Led the company during its 2025 Alani Nu and U.S./Canada Rockstar Energy acquisitions.

## Latest updates

- **2026-08** — On August 10, Celsius announced Tyler Bohannon as chief commercial officer, Tony Guilfoyle as chief business transformation officer effective July 1, and the departure of president and COO Eric Hanson.
- **2026-08** — Q2 revenue was $817.9 million, up 10.6% year over year; CELSIUS brand revenue fell 11.7%. The portfolio held approximately 20.1% U.S. tracked retail dollar share for the 13 weeks ended June 28.
- **2026-07** — In a July 14 Aston Martin Aramco interview, Fieldly discussed international expansion and the company’s new multi-year global partnership with the Formula One team.
- **2026-02** — Celsius reported full-year 2025 revenue of $2.515 billion, up 85.5%; the increase was primarily driven by acquired Alani Nu revenue.

## Links

- Website: https://celsiusholdingsinc.com
- LinkedIn: https://www.linkedin.com/in/john-fieldly

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Profile page: https://yespress.io/john-fieldly
Published by YesPress — https://yespress.io
Last updated: 2026-10-24